FTC Oury Group LLC

This client goes beyond functional roofing and siding; they are in the business of designing dreams, facilitating transformations, and protecting homes. Not only did they need a website to visually represented their high-quality work, they were looking for a way to present information concisely and have a website that performed as well as their crews.

Top goal? A fully strategized site that would build organic ranking and generate leads.

Built & Hosted using

Dynamic, Professional, Bold

SEO / Website Development / Social Media

Two dark-themed website homepage mockups side by side with house photos and content cards

Our Approach

Presenting a clear and cohesive brand

We enhanced the brand by refining the color palette and integrating impactful imagery and background elements. We crafted an image style that involves desaturating backgrounds to grayscale, thereby highlighting the subject of the image.

Map showing FTC Our Group, LLC service area with a red highlighted region and location pin.

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Red business card for FTC Oury Group LLC, a home exterior renovation company for roofing, siding, and storm damage assistance.

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Siding promo card with dark border, text about durable vinyl, cedar, and fiber cement, plus a red Learn More link

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Two-story red house with white trim, front porch, and dormer windows in a suburban neighborhood

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The Results

Talk about a high-quality transformation! Whereas the old website had broken links and an unclear layout, we delivered a strategized website built for user functionality. This newly designed website has a clear message and a clear path for users to navigate, learn more, and make contact. The client was extremely pleased with the process and the end result.

Screenshot of a dark-themed website homepage with red accents, cards, and a footer section.

Website homepage mockup with dark hero banner, cards, maps, and a white section with red accents

Before & After

Laptop displaying a house design website with a home photo and “Design Your Dream Home” headline

Laptop displaying a house exterior website with a large hero image and navigation menu

Before After

Sleek, modern font.

Aktiv Grotesk, a bold sans-serif font, was chosen for use throughout the website for its ability to provides a clarity and modernity that aligns with the overall sleek and professional feel of the brand. Additionally, its use on a larger scale for headlines had a steady and reliable presence that supported the solid look need in this industry.

Black business card for Aktiv Grotesk with red circle, white “Ag,” and roofing and siding text

Colors that support strength and clarity.

Red, white and black were chosen to dominate the color palette to provide a clean look with contrast and clarity. Red was used sparingly to highlight key elements and calls to action, adding a dynamic and energetic flair to the overall design. Overall, the site looks bold, clean, and strong.

Color palette swatches labeled Charcoal, Cloud, Pebble, Venetian, and Brick with hex codes

More Case Studies

We love to share our clients’ successes! A quick review shows our extensive experience across diverse industries and our talent for aligning with a multitude of styles and branding guides. The one commonality you’ll see? Our ability to bridge the gap between marketing and business growth through innovative and custom design. This is why companies come to us.