Migration Motivation

Argelith

Argelith Ceramic Tiles, a manufacturer of high-quality, durable tiles trusted by global brands like BMW and Porsche, needed to migrate their website to the Duda platform. Although their website already reflected their well-established brand, they sought enhanced SEO capabilities to better manage their site and increase lead generation. RivalMind, already providing SEO services for Argelith, took on the challenge of delivering a seamless and efficient migration.

Built & Hosted using
Duda logo in white lowercase text on an orange rounded rectangle
Bold, Clean, Open

Website Design / Social Media / SEO

Web page with surveillance camera thumbnails and a large warehouse dock photo of a truck loading bay

Our Approach

Attract motivated people through dynamic design

The focus of the migration was to retain Argelith’s sleek and professional branding while transitioning to Duda. RivalMind worked meticulously to ensure that the bold typography, minimalistic design, and high-quality visuals from their original site were preserved. The font, Futura PT, was carried over, maintaining its bold and structured aesthetic that supported the content’s hierarchy and emphasized Argelith’s professionalism and durability.

An essential aspect of the project was replacing German elements with their American counterparts. This included updating approximately 50 downloadable PDFs and creating thumbnails for seamless integration into the site. While this was a time-intensive task, it was completed with precision to align with the brand’s new focus on the U.S. market.

The Results

The migration was completed quickly and efficiently, meeting the client’s expectations. Argelith was particularly pleased with the attention to detail, ensuring that the new site accurately reflected their American brand. The updated platform provided their SEO team with the tools needed to enhance lead generation and better manage the site, contributing to long-term business growth.

E-commerce product page showing beige and brown square leather swatches with product details and yellow buy button
Collage of surveillance-style images showing a wet parking garage, road scenes, and nighttime urban views

Before & After

Laptop showing an industrial flooring website with bold black-and-yellow layout and warehouse photos
Laptop displaying an industrial flooring website with warehouse floor photos and bold black-and-white layout

Bold, impactful font.

The website continued to use Futura PT, a bold and striking font that supported content structure and conveyed the strength and durability of the Argelith brand.

Futura PT typeface poster with large white text on a muted gold background and small descriptive text.

Eye-catching, strong color palette.

As this was a migration, the color scheme remained consistent with the original design, preserving the established brand identity.

Five color swatches labeled Moon Yellow, True Black, Pure White, Smoky Gray, and Soft Beige
Smiling person in a light green blazer and cream top against a white background

Staff Spotlight

Designed by Alexis Camp

Alexis Camp showcases her talent by crafting a diverse array of elements, ranging from captivating graphics to dynamic website designs. Rooted in her unwavering passion for design, Alexis's approach embodies a commitment to exploration, constantly seeking to push the boundaries of creativity. With an appetite for innovation, she pursues fresh perspectives and original concepts, ensuring that every project she undertakes resonates with creativity and excellence.


Specialties: Duda Web Development, Illustration, Logos/Branding

Duda web design certified badge with orange, black, and white seal
Duda Platform Specialist certified badge in blue, white, and black with a check mark
Duda Third-Party Ecommerce certified badge with orange logo, black text, and blue checkmark

More Case Studies

We work across an expanse of projects at RivalMind, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between marketing and growth through innovative and custom design. This is why companies come to us. Dive into more of our favorite web design projects below!

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