Should I Redesign My Website?

Have you heard the phrase, “your website should be your best salesperson?” The quip sounds a bit cliché, but it’s true. A business website is a powerful marketing tool, not just a nice looking brochure.

Think about it. Your website should answer questions for your prospective customers, provide relevant and compelling information on your products/ services, and promote sales or deals.

Consider your current website. Does your site accurately represent your business and values? Would you give your site the “best salesperson of the year” award? Or is it time to redesign?

Websites can be bothersome to navigate in many ways. To name a few, consider cluttered/ confusing navigation, unclear copy, confusing checkouts, and slow load times. If you find that users are complaining about your website, you have low conversions/ sales, or you are simply not getting traffic, the user-friendliness of your site is to blame. While these elements may be “repaired” without a website redesign, the fundamental issues with the bones of your site may need an overhaul to truly remedy.

Website redesign pricing depends on the scope of the project! In general, pricing can range from a couple hundred dollars to hundreds of thousands.

Factors that will impact the price of your project include:

The size of your website (e.g. how many pages you have).
The extent of your redesign/ rebrand. Some redesigns entail simply moving an existing site design onto a new, updated platform. Others include updating brand assets, including logos, colors, images, etc.
Functionality requirements. Most websites have similar functionality requirements, like a contact form or blog page. On the other hand, some sites need functionality that requires custom development.
Your CMS (Content Management System) of choice. Some CMS’s are designed to be lightweight, streamlined, and feature-rich, like Duda. Often, Duda websites are cheaper than WordPress sites, for example, because development time can be shorter.
Quality of the finished product. Typically, a $400 website will not compare in quality to a $4,000 website. Cost often correlates to quality. Why? Because websites are priced on the estimated time it will take to design and develop – and it takes time to produce a beautiful, functional website. Additionally, better quality websites will be designed in a more timeless manner, using cutting-edge techniques that remain strong as technology continues to change.

Reach out to a full-service web development agency like RivalMind for an accurate quote.

This is one of the most important steps in the web redesign process, because choosing a poor web design company can result in a long, disappointing development process. Avoid this experience by doing some research!

Read reviews and customer testimonials
Schedule an introductory call with their team
Browse their web dev portfolio

During your introductory chat with the web dev team, communicate about the functionality you’ll require to ensure they have the capability to provide the business website you need. Additionally, inquire about including search engine optimization (SEO) elements into your redesign. Websites should be built with fundamental SEO principles for ongoing success post-launch, but some web development agencies do not have the expertise to do this.

At RivalMind, our web redesign process consists of five general steps: define, design, develop, optimize, and deploy.

During the define step, we work with our clients to understand their goals and vision for the new website.
During design, our in-house creative team creates elements for the new website, according to these predefined goals.
Once our client has approved the creative elements, we begin development.
In the optimize step, SEO best practice basics are applied including title tags and meta descriptions for every page.
Finally, we deploy (launch) the website!

Jessica Goodrum is the Marketing Director at RivalMind, responsible for brand management, marketing, social media, and networking. With over a decade of experience in digital project management, Jessica has a proven track record in driving business growth through innovative marketing strategies. She oversees the direction and success of RivalMind's marketing efforts and collaborative relationships, always striving to create authentic connections and deliver exceptional results. Jessica’s management philosophy is rooted in transparency, and clearly communicating project goals and the necessary steps to achieve them is a top priority.

Specialties: Brand Management, Media Relations, Keeping It All On Task

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