Your Branded Show
You provide the news-we do absolutely everything else to produce your branded show
Send us links to industry articles, events, announcements, blog posts, promos... We will produce YOUR branded show – scripting, studio, talent, editing.
Send us your logo and content.
You’re likely sitting on some great content. We'll use it to write your script.
We will produce your show.
We take care of absolutely everything – our studio, producers, editors, on-screen talent.
Share your videos everywhere.
Download your segments for use anywhere. Leverage our social team for promotion.
Recent examples.
J.D. Power
J.D. Power is a global leader in consumer insights, advisory services and data analytics.
Benely
Benely provides employee benefits and HR solutions for small and medium companies.
TMA
TMA is an independent trade organization focused on assisting small manufacturers.
Eagle Eye
Eagle Eye Screening provides real-time search and data extraction from county courts nationally.
Duda Dojo
A weekly tutorial series teaching end users the features and functions of the Duda CMS.
Norvado
Norvado offers Internet, smart home, TV and phone services in northern Wisconsin.
Our talent working for you.
Producer:
- Manages all aspects of every show
- Writes scripts from content you provide
- Requests script approvals
- Serves as your main point of contact
Technical director:
- Directs the show (cameras, audio, effects)
- Provides raw output to editor
Cohosts:
- Deliver the script professionally
- Represent your brand image
- Assign copyright to your company
- Provide a photo for your website
Graphic designer:
- Designs show opening by animating your logo
- Develops lower-third titling & studio graphics
Editor:
- Polishes the show
- Adds lower-thirds and animations
- Adds music and normalizes audio
- Renders full episodes and segments
- Video files will be delivered ready for use and/or uploaded to your Vimeo account
- Social media or SEO clients will also have all videos delivered to your account manager
Custom animations and video graphics.
Our graphic design team has unlimited creativity. They excel at simplifying the complex, communicating with impact, and always developing assets that align with your brand style guide. Ever notice how great shows open with elegant animation? Yours will too, along with customized backgrounds, lower-third titling and distinctive screen elements.
What Can a Show Do For You?
Grow brand visibility, credibility, and trust through social media
- Beyond increasing brand awareness, video generates leads and drives sales. 89% of marketers say video gives an excellent return on investment.
- Leverage the power of video on LinkedIn, Facebook, Instagram, Twitter, Pinterest
- Post episodes every month to build your audience
- Share stories every week to drive engagement
- Video generates more shares and likes than text and image content combined
- Reach users at massive scale on YouTube – the world's second largest search engine
- Grow your YouTube following quickly by delivering valuable content
- Create topical playlists and search-optimized segments
Funnel targeted traffic to your website
- Post episodes on your website
- Leverage transcripts and video schema for SEO
- Appear in Google search on the video carousel & organic listings
Answer specific customer questions & problems
- Post episodes on your website
- Leverage transcripts and video schema for SEO
- Appear in Google search on the video carousel & organic listings
Elevate care for employees with video
- Post episodes on your website
- Leverage transcripts and video schema for SEO
- Appear in Google search on the video carousel & organic listings
FAQs About Branded Shows.
Is there an average show length?
The average show length is 2-3 minutes and includes 2-4 stories. This is approximately 15-30 seconds for show opening (animation, introduction), 30-60 seconds per story, and 15-30 seconds for closing (call to action, animation). You’re welcome to add additional stories or extend the length of a particular story. Anything beyond 3 finished minutes (total runtime) will generally require additional fees, but your show can be as long as you require.
Are stock images and stock video included in the price?
Yes, everything is included in the price with some limitations. We procure up to two royalty-free videos from our Adobe Stock footage subscription per finished minute (b-roll) for use as a visual aid, either over-the-shoulder or full screen. There's no limit to photographs. We will not procure images or footage from anywhere other than Adobe Stock. If you desire specific photographs and/or video footage, you must provide them to us royalty-free or owned by you in high resolution (HD video).
Will RivalMind post show segments on social media?
If you subscribe to our social media management services, we post your episodes and segments.
If you’re not a social media client, the video files will be delivered to you ready-to-use.
If you’re an SEO client, your SEO strategist will likely also use the segments to create search optimized blog posts on your website. We can also upload the episodes and segments to your Vimeo account.
How do you round finished minutes if they are not exact?
We track finished minutes in 15-second intervals. From there, we’ll always round down to the nearest quarter minute. For example, if the show is 5:25, we’ll round down to 5:15, then subtract the 3 minutes already included in the episode price.
Make sense? If not, we welcome questions and will make everything crystal clear.
Do we need to use our contracted episodes every month?
Episodes must be shot on a monthly schedule and cannot rollover. We’re not trying to be inflexible. It’s simply a function of a tight production schedule and the difficulties in rescheduling talent and crew.
Must we use your talent, or can we host our own show?
You’re welcome to provide your own show host(s). Knowing that people vary in their on-camera abilities, our team will help them get comfortable on-set with cameras, teleprompters, lights, mics, and makeup. We also discuss expectations ahead of time, including extra cost for studio time if the production goes over the scheduled duration. Arranging practice time with a producer is helpful and can be made available. We also have a podcast studio available for rent, which is fully video-equipped with six cameras—a great option to facilitate recorded discussions.
Can we make revisions to an episode?
You can make one round of revisions to the photographs and/or b-roll selected for the episode. Reshoots for an approved script are charged to the client on an hourly basis, unless it's our mistake.
How many rounds of script revisions can we make?
We’ll make one round of script revisions at no additional cost. More than one round will be charged hourly. There's also a one-hour limit on script writing per episode. It's rare to go over an hour, but occasionally a client doesn’t supply enough information, sources, and/or resources to write a script. The one-hour limit encourages clients to provide good source material. Writing time beyond one hour per episode will be charged hourly.
Can we select the onscreen talent from among your staff?
We're coordinating so many schedules that the official answer is no, but we'll do the best we can to accommodate you. We also do our best to keep your onscreen talent consistent from episode to episode.
Is the video content owned by the client?
Yes, rights to the content are assigned to you. However, you must abide by any content licensing. For instance, there's terms of use from your supplier if you provide us with royalty-free images or b-roll. Additionally, there's terms of use for Adobe Stock video. If you intend to use a segment in a commercial context, rather than simply posting on social media or your website, we need to know. There's an additional fee from Adobe Stock for commercial use (e.g. TV or social media advertisement), which is passed to the client.
Can the onscreen talent interview a guest on the show?
The most cost-effective approach is to send us a prerecorded interview along with instructions (time code). During the show, we will "set up" the segment, "Earlier in the week we sat down with..." Our team can also prerecord an interview with your guest using questions provided. We charge hourly for this service.
Find an instant show plan.
Series and Season episodes are billed monthly. Full payment for a Pilot episode is required in advance of the shoot. Social media management assistance is an optional service billed monthly.
Social media & your show.
Our social media team can help you post and promote your videos to drive engagement. The extent of our involvement is up to you—we can simply write and schedule posts or, conversely, manage your entire brand presence. Learn more about our social media services.
Considering SEO?
- Google loves on-page media; related video is an excellent way to rank in search
- Leveraging video, your content can appear in both the video carousel and organic listings
- We can help—RivalMind was named top SEO agency in Illinois two years running
- Learn more about our SEO services
Website Video
- Demand for video content is growing; 91% of consumers want more website video
- Two-thirds of consumers prefer to watch rather than read about products and services
- Most website visitors look for video segments
- We can help—learn more about our award-winning web design services
Chicago's top rated digital agency.
Hear from our clients.
The most powerful proof of our expertise and commitment to customer service excellence comes directly from our clients. They love the results we work so hard to produce! Watch additional client testimonials.
