What's the Difference Between Responsive and Unresponsive Websites?

Non-developers, stick with me for one semi-technical paragraph.


Responsive design works through Cascading Style Sheets (CSS). CSS dictates style properties on a website, such as color, resolution, screen size, etc. Responsive sites are built to respond to the size of your browser and display differently, depending on your device.

As you may have guessed, unresponsive design is the opposite of responsive design.

Rather than automatically adapting at a code-level for different screen sizes, unresponsive sites just get smaller to fit a smaller screen. Unfortunately, this often leads to pinching and zooming to read content or interact with the site.

At this point, most users will leave. 

Over half of all searches are conducted on mobile devices. This means that if your website is not visually appealing and user-friendly on mobile devices, you’re easily missing out on 50% of all Google searches.

Additionally, users expect sites to load quickly on their phones. Over 50% of mobile users abandon sites that take longer than 3 seconds to load. 

People convert when they trust a company, and 75% of consumers judge a company’s credibility based on website design. If your website only looks credible on a desktop, you could miss out on prospective customers looking at your site on their mobile device.

Beyond trust, consider usability! If a customer wants to purchase something on your website but can't access their cart or complete the checkout process, they may leave and find a similar product elsewhere.

Yes!

Great. Responsive design is a first step toward visibility on the web, and search engine optimization (SEO) should follow. 
No.

You may be able to find your site on your mobile phone or tablet, but that doesn't mean your site is responsive. Responsive sites display differently to accommodate various screen sizes, reflowing to fit nicely onto your tablet or mobile phone. Unresponsive sites display on other screen sizes, but they do not adjust at the code-level for those screen sizes.

Can you switch to a responsive design?

Unfortunately, switching from an unresponsive website to a responsive website is not as simple as pushing an “on” button or reworking a little CSS. Websites are built to be responsive from the ground-up. If your site is not, you will likely need replatforming or redesign.

Our website team defines replatforming and redesign like this:

• Replatforming is the process of transferring a website from one content management system (CMS) to another, without altering design elements on the website. At RivalMind, we often transfer websites from WordPress to Duda.
• Redesign involves reimagining a website, a process that often involves rebranding, navigational changes, and, sometimes, a CMS transfer as well.
  

At RivalMind, we develop calculated, measurable websites designed to deliver new customers. We specialize in Duda, WordPress, and Shopify development, and we have a portfolio of examples to demonstrate our expertise. To receive a quote or learn more about our services, contact our team at (331) 228-9636 or via our contact form.

Meet the Author

Jessica Goodrum

Director of Content Marketing

Jessica Goodrum is the Marketing Director at RivalMind, responsible for brand management, marketing, social media, and networking. With over a decade of experience in digital project management, Jessica has a proven track record in driving business growth through innovative marketing strategies. She oversees the direction and success of RivalMind's marketing efforts and collaborative relationships, always striving to create authentic connections and deliver exceptional results. Jessica’s management philosophy is rooted in transparency, and clearly communicating project goals and the necessary steps to achieve them is a top priority.

Specialties: Brand Management, Media Relations, Keeping It All On Task