Marketing Midday – April 24, 2023
Welcome to Marketing Midday, an up-to-date report on the latest digital marketing headlines.
In this post,
we discuss 3 top headlines:
1. Google has multiple significant projects in the works, including a new search engine and new search features under the project title “Magi.”
2. Pepsi recently revealed a new logo design, its first rebrand in 14 years. However, according to Marketing Week, the new design has sparked debate.
3. Google plans to show more detailed shipping and return information in search results, as well as provide a Search Console report to help marketers monitor this ecommerce display.
1. Google Works On Significant Search Engine Innovations
According to Search Engine Land, Google is in the process of building an “all new” search engine while also incorporating new features to its current engine under the project title “Magi.” Both ventures will be steeped in AI. According to a New York Times reporter, “The new search engine would offer users a far more personalized experience than the company’s current service, attempting to anticipate users’ needs.” The new search engine is still in the early stages, and Google has not released a timeline of any sort for launch. Meanwhile, Google is also updating the current Google Search. Changes may include allowing searchers to complete transactions and incorporating search ads on the page. Overall, search is changing incredibly fast, and the next few months may bring about significant change. Marketers should stay posted!
2. Pepsi’s New Rebrand Sparks Debate
According to Marketing Week, Pepsi recently revealed a new logo design, its first rebrand in 14 years. Designed to appeal to an “increasingly digital world,” Pepsi emphasized movement, flexibility, and animation in their design. However, the rebrand has sparked debate. According to Ad Age, Pepsi largely credited an in-house team for the new logo, neglecting to credit any of the external design firms and agencies that had a hand in crafting the logo. Unfortunately, this trend is not uncommon. Katie Keating, founding partner of an independent creative agency, states: “We've never been given a reason for not being able to talk about the work… We depend on our previous work to show that we’re good at what we do. When we’re prevented from doing that, we're prevented from growing our business.”
3. Google Expands E-commerce Displays on Search Results Pages
Google recently expanded the display of shipping and return information on search results pages for merchant sites, Search Engine Land reports. In addition, Search Console will include new reporting that allows marketers to monitor and fix structured data related to this display. How can marketers take advantage of this new display? You must add the information using structured data markup. Alternatively, if you‘ve already added your product information to Google in the Merchant Center, Google can use this as well. Regarding the new report in Search Console, Google stated that “if your products don’t have shipping and return information or the shipping and return information was added incorrectly, you’ll receive warnings in the Merchant Listings report and via email notifications.”
Keep Up With The Latest Digital Marketing Headlines
Those are our top 3 stories of the week! Want to see more exciting marketing insights in our midday episodes? Follow us on LinkedIn, YouTube, and Instagram to stay up-to-date with our newest episodes.
Meet the Author
Matt Scroggs
Senior SEO Strategist
Hi, I'm Matt Scroggs, a digital marketing strategist. For two decades I served as the senior digital marketer for several global, iconic brands. Today, I'm the chief marketing officer at RivalMind, an agency 100% dedicated to helping companies thrive by driving transformational growth through innovative digital marketing. I'm also a lifelong Cubs fan, a faithful family man, and a web analytics junkie—relentlessly tracking conversions, loyalty, and advocacy, which are often as elusive as the pennant!
Specialties: Marketing Savant, Idea Guy
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