Business Consulting

Transportation Tax

This Georgia-based company has built a team of specialists dedicated to tax solutions for the transportation industry, including trucking, aviation, railway, and shipping. Company leaders were looking for a team equally specialized and dedicated to providing their company with a fresh, functional, high-performing website. Search engine optimization was high on their list, knowing it would support aggressive business goals of growing personnel to 50+, opening additional offices, and increasing revenue.

Cutting-edge, Sleek, Professional

Website Design

Our Approach

Creating a dynamic site that stands out in the crowd

At RivalMind, we make it a priority to truly understand each client. From the moment we connected with Transportation Tax, it was clear they weren’t your typical tax consulting firm. With a laser-sharp focus on their niche and a distinct, modern vibe, they needed a brand that would highlight their uniqueness and set them apart from the competition.

To achieve this goal, we simplified and modernized their existing logo, giving it a new font. We also chose to stick with the bold colors of their current branding, expanding the impact by adding gradients and dynamic imagery.

It was their gradient line logo that inspired the low-exposure highway imagery, as well as the shape inspiring the geometric elements enhancing the site.

Taking the dynamic aesthetic even further, designers also delivered animations and widgets in creative ways such as hover effects that enhance user engagement.

The Results

Because a “good” website is never good enough to impress visitors and grow a business, we deliver great websites. Transportation Tax now has a more concise navigation so users can easily find the resources and services they need. The design is stunning and dynamic. Every page holds valuable content that is well-organized and efficiently presented. Overall, it is exactly what the client ordered: fresh, functional, and fully optimized!

Before & After

Professional, expressive font.

TT Commons Pro is a geometric sans serif font selected for its similarity to the clients existing font and for its great variation of widths. It has a quality professional feel that’s expressive while remaining simple and neutral.

Steady, consistent color scheme.

If it’s not broken, don’t fix it. After considering options, this was the prevailing view of keeping the client’s existing color palette. With an established presence in the marketplace, it was wise to maintain consistency with the visual identity of the brand. 

More Case Studies

We love to share our clients’ successes! A quick review shows our extensive experience across diverse industries and our talent for aligning with a multitude of styles and branding guides. The one commonality you’ll see? Our ability to bridge the gap between marketing and business growth through innovative and custom design. This is why companies come to us.