Mayoral Candidate

Karsten 4 Mayor

Karsten approached RivalMind with a clear and ambitious goal: to create a fast, impactful website to support his campaign for mayor of Geneva, IL. He envisioned a platform that would not only reflect his patriotism and love for his community but also resonate with voters through an approachable and relatable design. With the stakes high and time limited, Karsten trusted RivalMind to bring his vision to life.

Inspiring, Structured, Minimal

Website Design

Our Approach

Attract motivated people through dynamic design

To capture the essence of Karsten’s campaign, RivalMind enhanced his existing brand with a design that reflected patriotism and openness. The website featured a subdued red, white, and blue color scheme, inspired by his campaign logo, paired with light blue accents to create a clean and inviting aesthetic.

Imagery played a key role in shaping the website’s tone. Photographs provided by Karsten were thoughtfully placed to showcase his personality and relatability, helping voters connect with him as both a leader and a member of the community.

The design was further elevated with the use of the modern and geometric sans-serif typeface, Outfit. This typeface was chosen for its professional yet neutral appearance, aligning with the campaign’s goals of engagement and clarity.

The project’s most challenging aspect was integrating PayPal into the contact form, ensuring the site could facilitate seamless campaign donations. RivalMind successfully overcame this hurdle, delivering a functional and visually appealing platform that supported Karsten’s needs.

The Results

The website exceeded expectations, launching quickly and effectively to support the campaign’s critical timeline. Karsten was particularly pleased with the speed of execution and the collaborative effort of the RivalMind team. The website provided a strong foundation for connecting with voters and communicating his vision for Geneva.

Bold, geometric font.

Outfit, a geometric sans-serif typeface, was chosen for its clean and professional design. Its neutral and modern qualities aligned perfectly with the campaign’s goal to engage and inform voters effectively.

Patriotic, friendly color palette.

The website’s color palette drew inspiration from the campaign logo, featuring subdued red, white, and blue tones, complemented by light blue accents. This combination created a clean, minimalistic aesthetic while reinforcing the approachable and community-centered tone of the campaign.

Staff Spotlight

Alexis Camp showcases her talent by crafting a diverse array of elements, ranging from captivating graphics to dynamic website designs. Rooted in her unwavering passion for design, Alexis's approach embodies a commitment to exploration, constantly seeking to push the boundaries of creativity. With an appetite for innovation, she pursues fresh perspectives and original concepts, ensuring that every project she undertakes resonates with creativity and excellence.

Specialties: Duda Web Development, Illustration, Logos/Branding

More Case Studies

We work across an expanse of projects at RivalMind, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between marketing and growth through innovative and custom design. This is why companies come to us. Dive into more of our favorite web design projects below!