Jonette Dyer Life Coach

Jonette approached RivalMind with the desire to step into her potential, develop a successful business, and build a website to market her brand. As an unestablished business, our team dove into creating an entirely new brand and identity, developing a Google-ready website.

Built & Hosted using

Approachable, Smooth, Gentle

Logo Design / Website Design / SEO

Two-column website mockup with soft green accents, photos, and text blocks on a clean white background

Our Approach

Communicate gentle and compassionate approachability.

During our discovery meeting with Jonette, we helped her define a value statement, outline her target market, and craft a brand identity. Then, we incorporated our discoveries across the entire project, from logo to website. Additionally, our team identified what each page and element of the website should be, coaching Jonette through content creation along the way.

During logo design, we emphasized Jonette’s personable approach, incorporating her signature into the logo.

For the remainder of the branding process, we integrated inviting, soft, smooth, and warm visuals, neutral backgrounds, and subtle design touches.

Ultimately, we stayed away from bold, outspoken elements. The result – a high-end but approachable, personal brand to speak to Jonette’s target audience.

Finally, we highlighted Jonette’s quotes across the website to establish credibility and build relationships with platform users.

Soft tan quote graphic: “When you choose me as your coach, you are the priority.”

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Promotional graphic for personal services, showing a smiling woman seated beside coaching service text.

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Smiling woman in a straw hat with a glass of red wine, seated by an open notebook outdoors

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The Results

After launch, Jonette jumped into SEO with our team, allowing our team to craft content and optimize pages further to prepare the site for success on search engines like Google.

Mobile webpage mockup with sections, photos, map, and contact form on a light beige background

High-end, signature logo.

Since Jonette's personal identity plays a heavy role in her coaching services, our team crafted a logo that effectively represented Jonette's elegance while still retaining a personal touch through the presence of her signature initials.

Classic, mature fonts.

Mr and Mrs Eaves are a natural pairing of fonts, since they share the same height and base structure. The use of Mr Eaves brings keeps the site modern and legible, and the selective use of Mrs Eaves Italic accentuates the content with a more elegant look.

Typography poster with black “Ag” in serif and italic styles, plus small text blocks on a white background

Warm, Californian palette.

The client requested a neutral, yet inviting color palette. Following her guidance, we used warm toned coppers and creams infuses the site with a comforting modernity, while accents of mint and teal instantly draw user's eyes to CTAs and Jonette's quotes.

Color palette swatches labeled Copper, Sand, Seafoam, Deep Ocean, and True Black.

More Case Studies

We work across an expanse of projects at RivalMind, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between marketing and growth through innovative and custom design. This is why companies come to us. Dive into more of our favorite web design projects below!