Marketing Midday - November 28, 2022
Welcome to Marketing Midday, an up-to-date report of the latest digital marketing headlines. These are
five top headlines:
1. How will search engines deal with AI-generated content, as AI writing and image tools continue to gain popularity?
2. TikTok trends come and go so quickly that many brands have trouble keeping up. Use the discover tab, the “for you” page, and the search page to find trends.
3. Nearly half of U.S. brands have frozen or reduced media spending in reaction to inflation. We’ll give you the skinny on how European countries are reacting.
4. Did you know color can increase oxygen to the brain, your pulse rate, and your metabolism? How can color shape your marketing campaigns?
5. Bold abstract shapes, AI-generated art, and inclusive visuals are a few of the graphic design trends that may rule 2023.
1. Search Engines and AI-Generated Content
According to Top Rank Marketing, AI-generated content is playing an increasing role in our lives and in search. With AI writing tools such as Jasper, Writesonic, Article Forge, Ink, and WordAI, as well as the recent introduction of AI image-generating tools such as DALL-E, Make-A-Scene, Stability AI, and Canva, we are seeing an increase in the amount of AI-generated content living on the web.
Stock image giant Getty is taking a stand against AI-generated imagery, while Shutterstock announced a partnership with OpenAI to offer AI image generation.
Amid the AI flood, Google representatives are urging creators to focus on content that is primarily crafted by people and not AI.
2. How to Keep Up with TikTok Trends
TikTok trends come and go, leaving many brands in the dust struggling to identify and use trends before they’re outdated. Hubspot put together some tips on finding TikTok trends.
- Use the discover tab to scroll through popular sounds, hashtags, and topics.
- Use the “For You” page. However, this page is unique for every user and won’t always show trends. If you see a video with hundreds of thousands of likes or views, dig a bit to see if it’s related to a particular trend.
- Use the search tab. Before you start typing in the search bar, TikTok auto-populates suggested searches based on trending topics.
- Follow the hashtag Trend Alert to ensure you see the latest trends. Creating TikToks that follow the latest trends will increase your brand’s reach.
3. How Are European Countries Reacting to Inflation?
According to Marketing Dive, roughly half of U.S. brands have frozen, or reduced, media spending in reaction to inflation and supply chain issues. However, some regions aren’t as pinched as the U.S., with only 28% of German brands and 14% of French brands reporting a pullback.
Consumers have yet to cut back on key categories like Consumer-Packaged Goods, even though prices have continued to rise. Cost of living increases in Japan have yet to dissuade shoppers, with only a third of advertisers making budget cuts. Australia reported 56% of brands feel the negative impact of inflation.
4. Color Should Shape Your Marketing Campaigns
Color has a bigger impact than we realize on psychology and physiology. Social Media Today shared fascinating insights into the effect of certain colors on the human body:
- Red can increase pulse rates by 1/3 of a point and blood pressure by 2.2 points.
- Orange can stimulate circulation, increasing oxygen to the brain and boosting productivity.
- Yellow increases metabolism and stimulates a hunger response.
- Walking in a green environment reduces heart rates by 11 points.
- 60% of people who sleep in blue bedrooms wake up happy.
- 75% of children prefer purple to all other colors.
- White paint reflects up to 98% of sunlight, making rooms look bigger.
- Pink reduces aggression in children by 45%.
5. Which Graphic Design Trends Will Dominate 2023?
2023 is just around the corner, and Social Media Today collected the graphic design trends that will dominate the scene next year:
- Motion graphics and animations will breathe new life into visuals.
- Bold, abstract shapes will add an additional layer of visual interest.
- AI-generated art will increase as Canva, Microsoft, and Shutterstock offer AI tools.
- 3D typography, characters, and product demos are resonating with consumers.
- Colorful retro illustrations rise in popularity as 80s, 90s, and early 2000s’ nostalgia seeps in design.
- Finally, virtual reality will continue to gain popularity with the rise of the metaverse.
Keep Up With the Latest Digital Marketing Headlines
Those are our top 5 stories of the week! Follow us on LinkedIn, YouTube, and Instagram to stay up-to-date with our newest episodes.
Meet the Author
Matt Scroggs
Senior SEO Strategist
Hi, I'm Matt Scroggs, a digital marketing strategist. For two decades I served as the senior digital marketer for several global, iconic brands. Today, I'm the chief marketing officer at RivalMind, an agency 100% dedicated to helping companies thrive by driving transformational growth through innovative digital marketing. I'm also a lifelong Cubs fan, a faithful family man, and a web analytics junkie—relentlessly tracking conversions, loyalty, and advocacy, which are often as elusive as the pennant!
Specialties: Marketing Savant, Idea Guy
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