Marketing Midday - November 21, 2022
Welcome to Marketing Midday, an up-to-date report of the latest digital marketing headlines. In this post, we discuss
five top headlines:
1. Google launched .RSVP domains. These new top-level domain extensions could make it easier for people to remember the URL when responding to upcoming events.
2. Instagram’s in-app post-scheduling tool is now available to all professional accounts. Additionally, Instagram users have the ability to add music to still-image posts.
3. Create evergreen SEO holiday pages! Because holidays come without fail, update your holiday pages instead of creating new content every year.
4. Canva is the latest platform to launch a text-to-image AI feature, available to all Canva users.
5. Text written for SEO may give your CMO heartburn, but creating a branded style guide with SEO in mind can eliminate issues.
Google Launched .RSVP Domains
First reported by Social Media Today, Google launched .RSVP domains! This is good news for event marketers who will benefit from having event-specific RSVP domains to help guests recall event URLs. In addition to recall improvement, marketers will likely use these domains to redirect to their main event webpage.
RSVP domains are currently available through Google’s Early Access Program, but they will be made publicly available soon.
Instagram's Post-Scheduling Tool is Available
Instagram’s in-app post-scheduler is now available to all professional accounts, according to Search Engine Land. The tool allows users to schedule Reels, Photos, and Carousels up to 75 days in advance, helping social media managers schedule posts without third-party tools.
In other news, Social Media Today reported that Instagram added the ability to pair music with still-image posts. Instagram said, “Music is a huge part of expression on Instagram, and we’re excited to provide the ability to add music to photo posts like you can with Reels and Stories.”
SEO Tips for Busy Shopping Seasons
Ahrefs shared six helpful tips to boost website traffic during the busy shopping season.
- To start, add internal links to your holiday pages from relevant pages on your website.
- Find seasonal topics targeting the spike in holiday-specific keywords. For example, around Halloween, dental-related queries spiked.
- Don’t make new holiday pages every year; rather, update existing content, helping retain link equity and build authority on your pages.
- Update your Google Business Profile to include holiday hours.
- Take advantage of the free product listings on Google.
- Finally, improve click-through rates for important holiday content.
Canva's Text-to-Image AI Feature
AI-generated images are growing in popularity. The Verge reported that design platform Canva launched its own text-to-image AI feature.
Canva began testing the feature in September and just rolled it out to free and paid Canva members alike. The only limit? Users can generate up to 100 images per day. Users are prompted to describe the image they want to see then choose from various styles, including photo, drawing, 3D, painting, pattern, and concept art.
The tool generates a grid of four images to select from. Users can report images that contain violence, nudity, hate speech, or biased or stereotypical content.
How to Balance SEO & Other Marketing Goals
You might understand the struggle of trying to balance SEO goals and greater B2B marketing goals.
Search Engine Journal provided insightful tips on how to align these two efforts, including our favorite: create a branded style guide with SEO in mind. Include suggested and prohibited SEO keyword lists.
The c-suite often dislikes keywords that break grammatical rules, but it’s sometimes important for a marketing strategy to use keywords that rank well even if they bend grammatical rules or the c-suite’s preferred language. List branded terms that cannot be changed for SEO. Define key topics to advance brand awareness and rank on search engines.
Keep Up With the Latest Digital Marketing Headlines
Those are our top 5 stories of the week! Follow us on LinkedIn, YouTube, and Instagram to stay up-to-date with our newest episodes.
Meet the Author
Matt Scroggs
Senior SEO Strategist
Hi, I'm Matt Scroggs, a digital marketing strategist. For two decades I served as the senior digital marketer for several global, iconic brands. Today, I'm the chief marketing officer at RivalMind, an agency 100% dedicated to helping companies thrive by driving transformational growth through innovative digital marketing. I'm also a lifelong Cubs fan, a faithful family man, and a web analytics junkie—relentlessly tracking conversions, loyalty, and advocacy, which are often as elusive as the pennant!
Specialties: Marketing Savant, Idea Guy
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