1. Google Delayed Third-Party Cookie Removal & Launched an Ads Video Creation Tool

Google pushed back its timeline to remove third-party cookies from Chrome, according to Marketing Dive. The phase-out will now begin in the second half of 2024, instead of 2023, as previously announced. Vice president of Privacy Sandbox, Anthony Chavez, said, “The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox-technologies before deprecating third-party cookies in Chrome.”

 In other Google news, Google Ads launched a new video creation tool, allowing advertisers to easily turn any ad into a video ad. Search Engine Journal reported that the tool has 14 templates, each designed around a different objective.  Google’s AI technology converts text into natural sounding speech for YouTube video ads. This feature will allow advertisers of any size to create video ads for their campaigns. 

3. Marketing is Like a… Sandwich?

In a recent anonymous opinion-piece written for Marketing Week, one marketer coined a new marketing metaphor. He or she compared marketing to a sandwich. The bread is brand-building, and the filling is performance marketing. While they’re both nice on their own, the magic happens when they come together.



Marketers know the struggle of trying to build a brand while finance departments expect immediate bottom-line growth. The Marketing Week writer stated that the secret recipe to success is to publish "brand building content," like your brand message or human truth, and hit those sales goals by featuring products or services. The writer recommends blending bite-size content and rich, persuasive messages.

5. Marketers Must Know Their Audience

Knowing their audience is one of the pillars of a marketer’s job, and the primary way marketers learn from their audience is by asking for feedback, often via reviews.

In a recent Marketing Week opinion piece, Helen Edwards recommends trying to listen to consumers in organic settings. When consumers talk with their friends, they share more than when talking to a brand. They talk about priorities, messages that resonate with them, and why they would make a purchase decision.

How can marketers be a fly on the wall to these conversations? Edwards suggests several ways, including conducting focus groups that are mostly unstructured or moderated by a member of the group. She also recommends including a “heard on the street” section of your weekly marketing team meeting. The goal is to have a deeper understanding of consumers, learn who they are as people, and hear what they truly value.

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