Using Emojis in Marketing (The Right Way)

Quick Tips for Using Emojis

1. Don't go overboard

Use emojis tastefully. One LinkedIn author helpfully analogized emojis with salt: “a little bit goes a long way 👍🏻😉 … too much and you can get heartburn 👎🏻😯.” Overusing emojis can stunt professional proficiency and convolute your messaging.

2. Stay true to your brand

Emojis should be naturally incorporated into your messaging. Use emojis that fit with your voice. Emojis that stray from your brand could alienate your audience. 

3. Consider your audience

Emojis are not effective all the time. Consider who you’re communicating to and the message you’re trying to convey. Demographic will impact which emoji you include in a social post, email, or ad – if you include one at all.

In an emoji marketing guide, Hootsuite playfully remarks: “Are you sending an email to your company’s CEO requesting a serious meeting? Maybe you don’t want to use the winking face emoji. Is your company’s CEO your little brother? Now that emoji could be appropriate.”

4. Know your emoji

As a rule of thumb, don’t use an emoji unless you know what it means. Incorrectly using an emoji can have serious repercussions on your brand’s public image. Do the research, and if you aren’t completely confident in your decision, pick a different emoji.

Emojis can boost engagement and interest in your marketing content, from emails to social media updates. However, they are not right for every brand, all the time.

Know your company, know your audience, know your emojis – then determine if the renowned smileys could enhance your digital strategy.

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Meet the Author

Josiah Flex

Senior Search Manager

Josiah Flex, a digital marketer, is passionate about helping companies see real, lasting growth. With a background in personal training, he enjoys helping people identify and achieve their goals – from online visibility to increased leads. Ultimately, consumers use search engines, like Google, to identify the best answer for their needs, and companies engaged in great SEO have the highest likelihood of winning prospective consumers, one step at a time. This is true success.

Specialties: Building Client Relationships, RivalMind Hype Guy