Industrial Cleaning & Maintenance
Ziegler Industrial
Ziegler Industries is the kind of company that rolls up its sleeves and gets the job done, no matter how tough, gritty, or sky-high the work gets. Specializing in industrial cleaning, insulation, and scaffolding, Ziegler is built on a foundation of hard work, precision, and reliability. But when it came to social media, they needed the same level of consistency and strategic focus they bring to every job site. Their goal? A stronger digital presence that actually looked like them, bold, sharp, and professional. RivalMind stepped in to help them build that presence.
Primary:
Cracks in the Framework
Ziegler Industries is built to support big operations with steady, reliable work. But while their teams were keeping job sites moving, their social media told a different story. Posts were inconsistent. Visuals felt stale. Most of the content focused narrowly on hiring, leaving their broader capabilities and team culture in the background.
Internally, they didn’t have the time or structure to manage a growing digital presence. The message didn’t match the momentum. And over time, it became harder to feel confident that their online presence reflected who they really were.
A brand known for strength, precision, and pride in the field deserves to be seen that way online. Ziegler needed a social presence that could match the strength of their operations.
Steady Hands at Every Level
Ziegler didn’t need to be sold on the value of hard work. They were living it every day. What they needed was a partner who understood the pressure of running a business, the strain of stretched bandwidth, and the challenge of keeping a brand consistent while everything else demanded attention.
That’s where RivalMind came in. We didn’t push a one-size-fits-all strategy. Instead, we took time to learn what mattered most to their team. We began by writing posts and matching them with real images from the field, giving Ziegler space to weigh in on tone, style, and direction.
Once we built that trust, we shifted into our full process: writing, designing, and scheduling content that felt aligned and on brand. The system worked. The content resonated. And Ziegler finally had a digital presence that reflected the same strength and pride found on every job site.
Stats that speak for themselves
Through our partnership, Ziegler Industries established a strong and consistent social presence that reflects their bold brand and connects with the right audience on LinkedIn.
+568.4%
increase in followers
+100%
increase in engagement
+196,842.9%
increase in impressions
Scaffolded for Success
Ziegler’s social presence went from scattered and static to strong and strategic. With a clear content system in place, their feed became a steady platform that showcased who they are, what they do, and why it matters. Posts featuring their people, safety standards, and service range helped build trust while reinforcing their reputation in the field. Content once limited to job openings expanded into storytelling that reflected their values and role as an industry leader. The brand started showing up the way it should: structured, sharp, and built to last.
Built on Process
Success started with a shared vision and a clear system built to support it. RivalMind brought structure to Ziegler’s social presence by listening first, then delivering a repeatable approach that aligned with their goals and voice.
Here’s how it worked:
Discover: We learned the business, reviewed past content, and clarified tone, audience, and priorities.
Build: We created a content strategy that balanced storytelling with sharp visuals. The messaging was clear, the voice authentic, and the design matched the strength of their work.
Launch: Content was approved, scheduled, and posted consistently to maximize visibility.
Optimize: We monitored performance and refined creative direction to keep the strategy evolving.
Ziegler always knew what was coming next. The process was smooth, the content was on brand, and their team could focus on the work while we handled the message.
Unsupported Structure
Without a clear strategy, Ziegler’s social presence stood on shaky ground. Inconsistent content, limited messaging, and a narrow focus on hiring left their brand exposed.
Potential clients might never see the full scope of their services. Top talent could scroll past without stopping. And less capable competitors with louder voices could win attention first.
By partnering with RivalMind, Ziegler shifted from uncertain footing to a stable, strategic presence. Their message is clear. Their brand is visible. And their social media finally reflects the strength of the work they deliver every day.
More Case Studies
Strong brands deserve to be seen. These case studies show how RivalMind helps companies like Ziegler bring clarity to their message, structure to their content, and consistency to their digital presence. Explore what happens when the work speaks and the audience finally hears it.
