Roofing and Siding Services
FTC Oury Group
When FTC Oury Group handed us the reins to their Facebook presence, their social content lacked direction, consistency, and clear calls to action. With a freshly redesigned website from our web development team setting a new standard for their brand, it was time to bring that same level of sophistication and strategy to their social media. Our goal? Build a cohesive, conversion-driven content experience that mirrored FTC Oury Group’s reputation for quality and professionalism — and turn their Facebook into a powerful extension of their brand.
Primary:
Stats that speak for themselves
Within a year of implementing the social media strategy, FTC Oury Group experienced significant growth and success:
+127.6%
increase in impressions
+33.9%
increase in engagement
+25%
increase in CTR
The Results
FTC Oury Group’s Facebook presence underwent a complete transformation. Through professionally designed, branded social media posts that spoke in a unified voice, we brought their digital image in line with the sophistication of their new website. Each post was crafted with intention, combining storytelling, educational insights, and clear calls to action to reinforce their authority in the financial services space.
Consistency played a key role in driving results. A dependable posting schedule and thoughtfully developed content themes helped build trust and engagement among followers. Visuals reflected their brand identity, while captions provided value, encouraged interaction, and guided prospective clients toward conversion.
How we serve them
We support FTC Oury Group with a content strategy rooted in clarity and customer value. This includes custom-designed educational carousels that simplify complex exterior renovation topics and position the brand as a trusted expert. These posts not only align with their updated visual identity but also drive engagement by providing homeowners with actionable insights.
Our data-driven approach goes beyond the basics
We began by defining a clear, authoritative voice for FTC Oury Group that reflected their decades of experience and commitment to quality. From there, we developed a content mix that prioritized value and transparency. We focused on offering educational insights on roofing, siding, gutters, and windows alongside real, service-focused posts that spoke directly to homeowner needs. Every post is crafted to not only inform but also reinforce trust in FTC Oury Group as a go-to resource in home exterior renovation.
Bringing the Brand to Life Through Animation
To strengthen FTC Oury Group’s social media presence, we introduced animated content that is both engaging and informative. These animations present key topics such as signs you need a new roof or the benefits of James Hardie siding in fun, digestible visuals that capture attention while educating homeowners. This creative approach helps simplify technical information and gives the brand a dynamic, scroll-stopping presence on Facebook.
Curious about what we did for their website?
FTC Oury Group’s new digital presence began with a complete brand refresh and a custom website. We developed a visual identity that reflects their professionalism and credibility, including updated colors, typography, and messaging.
The website reinforces this identity through a clean layout, intuitive navigation, mobile responsiveness, and SEO-friendly structure. Together, the new brand and website give FTC Oury Group a strong foundation for digital marketing and long-term growth.
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When you partner with us, you gain a dedicated team armed with the best tools and technology available. Our social media marketing strategy is proven to extend reach, forge stronger customer relationships, and enhance brand awareness.
