SEO for Lawyers
Drive revenue by improving your firm's online visibility.
As a lawyer, you know the importance of winning cases and satisfying your clients, but you’ll never have the opportunity to prove it if you’re missing out on leads generated through organic searches. When potential clients search for lawyers in their area, they turn to search engines like Google. And that’s exactly where Digital Marketing and Search Engine Optimization comes into play. In fact, around 64% of potential clients will use online searches to find a trusted law office, and 72% of those searchers will only contact one lawyer before signing on the dotted line.
Ensuring that your law practice’s website ranks high in search engine results can significantly increase the likelihood of attracting new clients and establishing your online presence effectively. That’s where Search Engine Optimization (SEO) becomes critical to your digital marketing strategy and is the basis for earning a healthy footprint for your company online.
Free SEO Health Scan (Lawyer SEO)
We will get back to you as soon as possible.
Please try again later.
Want a free same-day SEO health scan?
No strings attached - receive a comprehensive report covering 140 unique data points about your website's technical SEO health in 24 hours or less!
What is SEO, and how is it different for lawyers?
So, what is SEO, and why should businesses like yours invest in this marketing strategy? As the name implies, Search Engine Optimization is the practice of improving a website’s visibility or ‘ranking’ on Google and other search engines for words and phrases related to the services that your company aims to market. Did you know that phrases like “law office near me” and “lawyer near me” are searched over 33,000 times per month on average? And considering there are over 1.3 million lawyers actively practicing in the US alone, do you know where you rank among them?
By implementing effective SEO strategies, your business can reach a larger audience, attract qualified leads, and ultimately increase revenue. It's about combining your experience and expertise in the law with the power of digital marketing to expand your business's reach and connect with your clients in an impactful way.
At RivalMind, we believe in a comprehensive approach to SEO. Intent on focusing not only on where you rank but how your business appears when it matters most. It's about finding the right balance between improving your search rankings and forming a genuine connection with potential clients. How do we accomplish this, you ask? Let's dive into the evidence and explore the pillars of our SEO strategy for companies in your industry!
The importance of SEO for lawyers.
Start getting discovered online
Expand Your Business
SEO is of utmost importance for law firms in the digital age, it empowers law firms and practices like yours to reach a larger audience, exponentially expanding your online visibility. By strategically optimizing your website for relevant keywords and geographic areas, you can cast a wider net, ensuring that your business appears in search results when potential clients are actively searching for legal services. This expanded reach enables you to connect with a broader spectrum of individuals in need of legal assistance.
Attract Qualified Leads
In addition to reaching a larger audience, SEO is a potent tool for attracting qualified leads. It fine-tunes your firm's online presence, ensuring that the traffic to your website is highly targeted. Prospective clients who find your firm's website through search engines are often already seeking legal solutions relevant to your practice areas. SEO helps draw individuals genuinely interested in legal assistance or trustworthy information about a specific legal topic. Targeted website visitors from specific searches increase the chances of conversion, enhancing your marketing strategy's efficiency.
Boost Your Revenue
Simply put, by consistently appearing at the top of search engine results pages, your firm can draw a steady influx of high-quality, organic traffic. This, in turn, translates into a consistent flow of potential clients who are more likely to engage your firm's services.
Get a FREE SEO audit for your law firm's website.
Receive actionable insights on missed SEO opportunities.
Featured client testimonial.
3X Qualified Leads Per Month
Agile Consulting Group, located in Atlanta, Georgia, signed more clients in one year while working with RivalMind than in the previous three years combined.
Take a peek at our completely-customizable search engine optimization packages.
Grow
$1,500 / Month
Establish healthy SEO processes, earn new keyword rankings, and drive valuable website traffic.
> 50 monthly tracked keywords
> 2,000 words of optimized content
> 2 hours of technical & on-page SEO
> Schema markup implementation 2 pages
> Directory management 70+ listings
> 1 Google Business Profile Post
> Google review monitoring
> *Backlink prospecting
> Bi-weekly reporting
> *Developer/programmer hours
> *Graphic designer hours
> Dedicated account strategist
Most Popular
Build
$2,400 / Month
Overtake your competitors, establish brand dominance, make a sizeable difference in your organic revenue.
> 100 monthly tracked keywords
> 3,000 words of optimized content
> 4 hours of technical & on-page SEO
> Schema markup implementation 4 pages
> Directory management 70+ listings
> 2 Google Business Profile Post
> Google review monitoring
> Backlink prospecting
> Bi-weekly reporting
> *Developer/programmer hours
> *Graphic designer hours
> Dedicated account strategist
Enterprise
Custom Quoted
For aggressive brands, looking for a strategic partner, determined to dominate their niche on organic search.
> Keyword Tracking
> Optimized content creation
> Technical & on-page SEO
> Schema markup implementation
> Directory management 70+ listings
> Weekly Google Business Profile Posts
> Google review monitoring
> Backlink prospecting
> Bi-weekly reporting
> Developer/programmer hours
> Graphic designer hours
> Dedicated account strategist
All SEO plans require a 30-day onboarding period designated for auditing, research, and initial strategy planning. The onboarding month will be charged at the level of plan you select. Line items indicated as Optional (*) can be included in your package for an additional monthly fee.
The pillars of SEO for lawyers.
Understanding Your SEO Strategy
We begin by understanding what matters most to you and your business and we’ll work with you to set actionable goals for your strategy. Our approach is unique for every client, bringing a personalized approach to SEO for your business, no copy and paste allowed.
Researching Keywords and Analyzing the Competition
From there, our expert SEO team conducts comprehensive keyword research and competitive analysis to identify the most relevant and valuable keywords for your company. By targeting the right keywords, we ensure that your website appears in search results when potential clients are actively searching for lawyers in the locations you want to appear.
Optimizing Your Website
On-site optimization is how we describe the process of investigating your website’s current performance, technical errors, and keyword target opportunities. This includes physically making adjustments to meta tags, headings, URL structures, and website content. By ensuring the technical elements of your website adhere to Google’s best practices we’re providing you the best chance to earn top rankings for your most desired search phrases.
Focusing on Local SEO
As a lawyer, you hold a crucial position within your community. We firmly believe in the power of forging connections that connect you with the people who need your legal expertise the most.
In this stage, we execute a customized local SEO content strategy designed to improve your website’s visibility in locations you know are best for your business. This includes optimizing for local keywords, managing local business listings, and creating content for your website to help Google understand where your services are offered.
Establishing Online Authority Through Content
The final pillar of our SEO strategy for law offices focuses on building your topical authority for themes related to the law. Identifying real-world questions and topics your prospective clients are searching for, gives you the opportunity to prove your industry experience, expertise, authority, and trust! Here’s an example: the phrase “legal assistant vs paralegal” is searched over 1,300 times per month. By creating helpful, law-related content for your website, expertise, authority, and trust are built with your target audience and Google alike. Google’s algorithm only rewards businesses it can trust with high-value rankings and conversion-ready visitors.
Why does Google Business Profile optimization matter for Law Firm SEO?
Google Business Profile optimization is crucial for law firm’s as it boosts local visibility, enhances mobile search results, ensures accurate information display, encourages positive reviews, and allows you to compete effectively in the legal industry. It also provides valuable insights, helps you engage with potential clients, and enables you to appear in local packs. It's a vital tool for improving your online presence and attracting new clients.
Is your website design behind the times?
With the rapid evolution of technology, design practices, and user behavior, businesses should consider redesigning their websites every 3 years. RivalMind specializes in the design and development of SEO-ready, strategic websites, proven to increase user engagement and conversion rates.
Contact Us
It's Time to Grow Your Law Firm
Main Form (Lawyer SEO)
We will get back to you as soon as possible.
Please try again later.
Quick Links
Latest Resource
