Roofing SEO Services
Drive revenue through quality leads with SEO for roofers.
According to Google itself, roofing is one of the fastest-growing online verticals today. In fact, over 60% of homeowners use online searches to find a trusted roofing company before signing on the dotted line. Are you taking advantage of the growing market to earn more business? That’s where Search Engine Optimization (SEO) becomes critical to your digital marketing strategy and is the basis for earning a healthy footprint for your company online.
Your award-winning Roofing SEO partner
Want a free same-day SEO health scan?
No strings attached - receive a comprehensive report covering 140 unique data points about your website's technical SEO health in 24 hours or less!
Free SEO Health Scan (Roofing SEO)
What is SEO? Why should roofing companies invest in it?
So, what is SEO, and why should roofing companies like yours invest in this marketing strategy? As the name implies, Search Engine Optimization is the practice of improving a website’s visibility or ‘ranking’ on Google and other search engines for words and phrases related to the services that your company aims to market. Did you know that phrases like “roofing companies near me” and “roofers near me” are searched over 200 thousand times per month on average? And considering there are over 80,000 roofing companies in the US alone, do you know where you rank among them?
The importance of SEO for roofing companies.
Start getting discovered online
Elevate Your Business
In today's digital age, SEO is crucial for the success of your roofing business. It provides a means to connect with a broader audience by strategically optimizing your website for roofing-related keywords and local regions. This strategic approach guarantees that when potential clients actively search for roofing services, your business appears in search results. Consequently, you can expand your reach, enabling you to engage with a wider array of customers seeking roofing solutions within your service area.
Draw Qualified Leads
Beyond reaching a broader audience, roofing SEO functions as a tool for attracting qualified leads. It fine-tunes your online presence to attract traffic from potential clients actively seeking roofing solutions that you offer. As a result, SEO aids in attracting customers genuinely in need of your roofing services. This precise approach to lead generation heightens the likelihood of converting website visitors into clients, resulting in a more effective marketing strategy for you as a roofer.
Increase Your Revenue
Arguably, the most compelling aspect of roofing SEO is its potential to significantly increase your revenue. By consistently securing top positions in search engine results, your roofing business can secure a steady stream of high-quality, organic traffic. This, in turn, translates into a consistent influx of potential clients who are more inclined to engage your roofing services. As a result, a well-executed roofing SEO strategy becomes a cornerstone of revenue growth, offering long-term sustainability and profitability for your roofing business in this competitive industry.
Get a FREE SEO audit for your roofing website.
Receive actionable insights on missed SEO opportunities.
48 months of record-breaking growth
+7,113% Organic Website Visits
+1,400% Organic Leads
Illinois Pulley and Gear, located in Schaumburg, Illinois, grew from just one inbound lead every six weeks, to an estimated fifteen new customers per month. The nearing implementation of a new ecommerce system will allow them to process even more orders to accommodate additional growth since this testimonial was created.
The pillars of SEO for roofing companies.
Getting to Know Your Business
We begin by understanding what matters most to you and your business and we’ll work with you to set actionable goals for your strategy. Our approach is unique for every client, bringing a personalized approach to SEO for your business.
Keyword Research & Competition Breakdown
From there, our expert SEO team conducts comprehensive keyword research and competitive analysis to identify the most relevant and valuable keywords for your company. By targeting the right keywords, we ensure that your website appears in search results when potential customers are actively searching for roofing services in the locations you want to appear.
On-site Optimization
On-site optimization is how we describe the process of investigating your website’s current performance, technical errors, and keyword target opportunities. This includes physically making adjustments to meta tags, headings, URL structures, and website content. By ensuring the technical elements of your website adhere to Google’s best practices we’re providing you the best chance to earn top rankings for your most desired search phrases.
Location-Specific Optimization
Every roofer operates in a designated service area. You know where the most profitable jobs are located, and what your target operating costs are. For larger jobs, you may be willing to travel further, for smaller ones staying close to HQ is crucial to keep costs down. In this stage, we execute a customized local SEO content strategy designed to improve your website’s visibility in locations you know are best for your business. This includes optimizing for local keywords, managing local business listings, and creating content for your website to help Google understand where your roofing services are offered.
Authority Building Content
The final pillar of our SEO strategy for roofing companies focuses on building your topical authority for themes related to roofing. After all, anyone with a rented roofing nailer and a stack of shingles can do the job, right? WRONG! Identifying real-world questions and topics your prospective customers are searching for, gives you the opportunity to prove your industry experience, expertise, authority, and trust! Here’s an example: the phrase “how long does a roof last” is searched nearly 7,000 times per month. By creating helpful, roofing-related content for your website, expertise, authority, and trust are built with your target audience and Google alike. Google’s algorithm only rewards businesses it can trust with high-value rankings and conversion-ready visitors.
Why does Google Business Profile Optimization matter for roofing SEO?
Optimizing your Google Business Profile is essential for roofing companies. This boosts your local visibility, enhances mobile search results, maintains accurate information display, promotes positive reviews, and empowers you to compete with local plumbers. Additionally, it offers valuable insights, facilitates engagement with potential customers, and establishes your presence in local search results. It serves as a vital tool for strengthening your online presence and attracting new customers.
Is your website design behind the times?
With the rapid evolution of technology, design practices, and user behavior, businesses should consider redesigning their websites every 3 years. RivalMind specializes in the design and development of SEO-ready, strategic websites, proven to increase user engagement and conversion rates.
Roofing SEO FAQs
We're eager to take your SEO strategy to the next level. What other questions do you have for our team?
Contact Us
