Electronics Manufacturing Services
EI Microcircuits
EI Microcircuits came to RivalMind with a strong reputation in electronics manufacturing but a website that no longer matched their capabilities. Their digital presence felt outdated, navigation was cumbersome, and SEO performance was limited by an aging platform. They needed a modern website that made it easier for users to find information while positioning EI Microcircuits as a confident, forward-thinking industry leader.
Built & Hosted using
Bold, Structured, Dramatic
Website Design / SEO / Logo Design
Our Approach
Where technology
comes to life
EI Microcircuits is the hero of this story. Their challenge was clarity. With a complex, highly nuanced industry, their website needed to communicate expertise without overwhelming visitors.
RivalMind stepped in as the guide, starting with a strategic redesign focused on simplicity, structure, and impact. While the client retained their existing logo, we built a bold, modern identity around it using industry-specific imagery and a dramatic visual system. The site was rebuilt on the
Duda platform to better support SEO initiatives and long-term performance goals, ensuring both users and search engines could navigate the site with ease.
The Results
The redesigned website delivered a bold, structured, and dramatic experience that aligns with EI Microcircuits’ industry and audience. Navigation became more intuitive through the use of a robust mega menu, making it easier to explore a large volume of technical content. The new platform allows for improved lead tracking, clearer SEO reporting, and ongoing optimization.
The outcome was a stronger digital foundation that supports user engagement, improves search visibility, and positions EI Microcircuits for scalable growth.
Before & After
Bold, geometric logo.
The existing EI Microcircuits logo remained intact, but it played a more intentional role in the new design. Its thin lines and geometric structure were used as background elements throughout the site, adding visual interest and reinforcing brand recognition. The logo’s form also inspired the sharp slants featured in hero sections and footers, creating a cohesive and recognizable design language.
Impactful, legible fonts.
Typography was carefully selected to emphasize clarity and impact. Urbane was used for subheadings due to its bold, commanding letterforms. Hubot Sans was chosen for primary headings, allowing the “I” in EI to appear balanced and intentional. Noto Sans supports body copy with clean readability, ensuring technical information remains accessible to all users.
High-contrast color scheme.
The color palette draws directly from EI Microcircuits’ existing logo, using reds, grays, and black with refined saturation for improved contrast. Paired with grayscale imagery, the palette creates a dramatic, confident tone that reflects precision, reliability, and modern manufacturing excellence.
Staff Spotlight
Designed by Krystyanna Joseph
Krystyanna Joseph is the driving force behind groundbreaking website designs at RivalMind. Her approach is defined by a relentless pursuit of innovation, fueled by a deep commitment to research, boundless creativity, and an unwavering dedication to pushing the boundaries of her skills and perspectives. With every project, she sets the bar higher, ensuring that RivalMind remains at the forefront of cutting-edge design and client satisfaction.
Specialties: Duda Web Development, Animation/Motion Design
More Case Studies
Every industry has its own complexity, and every brand deserves a website built to support growth. Explore our other case studies to see how RivalMind helps manufacturers, B2B organizations, and service-driven brands clarify their message, strengthen performance, and move confidently into what’s next.
