Discount Contractor Supply

Discount Contractor Supply partnered with RivalMind to execute a complete digital overhaul – a no-nonsense rebrand, a top-notch ecommerce website, and a revitalized marketing strategy to take the company from Midwest leader to national name brand in contractor supplies and equipment.

Built & Hosted using

Structured, Heavy-Duty, Textured

Logo Design / Website Design / SEO

Dark industrial website mockup with yellow accents and sections showing machinery, materials, and product tiles

Our Approach

A complete digital overhaul with a well-branded website

During a period of discovery with DCS, our teams identified a variety of goals for the website project – goals specifically chosen to address weaknesses in DCS’s current website.

The new website needed to simplify the purchase process so contractors with hectic schedules and deadlines could find what they need quickly. DCS's new platform now allows customers to browse, add items to cart, and checkout without ever coming in contact with DCS staff.

Although our web team customized the DCS site with a variety of outside applications, we developed the site entirely within Shopify, producing a lightweight, streamlined digital ecommerce platform.

An enhanced search feature would allow potential customers to filter by a specific product category or simply search across all categories. To maximize efficiency, returning visitors are presented with products inspired by past shopping trends.

Assorted construction tools and materials scattered on a workbench in grayscale.

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Person troweling wet plaster onto a wall with a hawk and plastering trowel

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The Results

Shortly after website launch, Discount Contractor Supply heard positive reports from contractors easily ordering products from a mobile device on the job site. To maximize the efficacy of their new ecommerce platform – a digital tool built intentionally for long-term growth – DCS began ongoing SEO services with us.

E-commerce product category page with a dark header, product filters, and a grid of home decor items.

Japanese retail webpage with orange buttons, black header, and product images arranged in sections

Rugged, emblematic logo.

Our team created a logo that clearly speaks to the heritage and strength of DCS. An emblem logo was the perfect choice for this client, combining the client's history with bold, updated typefaces.

Bold, geometric font.

Fjalla One, a condensed font, speaks to the structure and quality that DCS supplies to their customers. Roboto is a recognizable and legible sans serif that loosely reflects Fjalla One without being too similar.

FJALLA ONE concrete and masonry supplies ad with black and gold “Ag” typography and text blocks

A rocky palette with an eye-catching orange accent.

The colors for DCS's website were easy to select - we started by looking at their products and purpose, and opted to integrate the stone-colored hues into their website to create a full digital immersion into the world of concrete. Our choice of goldenrod as an accent color quickly associates this company with the construction industry.

Color swatch palette with Goldendrod, Pure Black, Slate Gray, Light Gray, and Sandstone blocks

More Case Studies

We work across an expanse of projects at RivalMind, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between marketing and growth through innovative and custom design. This is why companies come to us. Dive into more of our favorite web design projects below!