Marketing Midday - June 27, 2022
Welcome to Marketing Midday, an up-to-date report of the latest digital marketing headlines. These are
five top headlines:
1. Adobe is testing a free web version of Photoshop in Canada that will soon be available to all users.
2. A new report says 90% of consumers are more likely to remember an ad that is funny, but 55% of advertisers are wary of using humor.
3. Google is testing new formats and layouts for its featured snippets in search results, including a layout that displays up to 4 featured snippets.
4. Pinterest has introduced new "Idea ads," as well as a paid partnership tool for brands to partner with Pinterest creators.
5. Two updates from Facebook: the main feed is being restructured around video content, and parent company Meta announced a new feedback policy to ensure that customer reviews are authentic.
1. Adobe Began Testing a Free Web Version of Photoshop
Adobe started testing a free web version of Photoshop, according to The Verge. The web version is being tested in Canada, and it should be available soon for anyone with a free Adobe account. Adobe’s goal is to “make Photoshop more accessible and easier for people to try.” Adobe has described the service as “freemium” and will eventually gate off some features, which will be exclusive for paying subscribers.
2. People Remember Funny Ads More Than Others
A new report from Oracle and Gretchen Rubin found that 90% of people are more likely to remember ads that are funny. However, only 18% of business leaders use humor in their online ads. The report also found that 72% of people would choose a humorous brand over other options. When a brand employs humor, 80% of people are more likely to purchase again and recommend the brand to friends and family. In short, humor helps build brand loyalty!
3. Google Is Testing New Featured Snippet Formats
Google is testing new formats and layouts for featured snippets in search results. According to Search Engine Land, Google typically shows only one featured snippet, but the latest test shows up to 4 featured snippets for a single query. The featured snippet position is highly coveted by site owners and SEOs, and the possibility of up to 4 websites in the featured snippet position could change click through rates and conversions for sites that move into these positions.
4. Pinterest Has Introduced “Idea Ads” and Paid Partnership Tools
According to Search Engine Land, Pinterest has introduced "Idea Ads" and paid partnership tools.
Idea ads are immersive, multi-page experiences, designed for advertisers to “showcase ideas in action.” When shoppers click on the ads, they’re taken to relevant pages on the brand’s website. Additionally, Pinterest announced a new paid partnership tool that allows brands to partner with Pinterest creators. Using the new tool, brands can review tags from creators and approve or deny the content. Brands will benefit from the authenticity of creators’ content and can also promote the creators’ content as their own Idea ad.
5. Facebook Is Restructuring Their Main Feed & Meta Announced a Feedback Policy
Facebook is restructuring their main feed around video content, according to a leaked internal memo first reported by The Verge. The main feed will be turned into “a discovery engine.” Instead of showing posts from accounts people follow, the main feed will start heavily recommending short-videos – regardless of where they came from – similar to TikTok.
In other Facebook news, parent company Meta announced a new Community Feedback Policy to “clearly share what we allow and prohibit within customer feedback.” The new policy was created to ensure that reviews on products and services are based on real purchasing experiences and to reduce fraudulent feedback. The policy will apply to all Meta apps and will treat positive and negative feedback equally. The new policy will combine automated technology and human reviewers to help ensure that all feedback is compliant before it is published.
Keep Up With the Latest Digital Marketing Headlines
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Meet the Author
Matt Scroggs
Senior SEO Strategist
Hi, I'm Matt Scroggs, a digital marketing strategist. For two decades I served as the senior digital marketer for several global, iconic brands. Today, I'm the chief marketing officer at RivalMind, an agency 100% dedicated to helping companies thrive by driving transformational growth through innovative digital marketing. I'm also a lifelong Cubs fan, a faithful family man, and a web analytics junkie—relentlessly tracking conversions, loyalty, and advocacy, which are often as elusive as the pennant!
Specialties: Marketing Savant, Idea Guy
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