Marketing Midday - January 9, 2023
Welcome to Marketing Midday, an up-to-date report of the latest digital marketing headlines. These are
three top headlines:
1. 32% of marketers use infographics more than any other type of visual. What other types of content are easily shareable?
2. Former Twitter employees are creating a new social media platform called Spill, which will be, “a real-time conversational platform that puts culture first.”
3. In times of recession, many marketers shift their efforts to lead generation at the bottom of the marketing funnel. However, top-of-funnel content is just as important during difficult times.
1. Shareable Content is a Powerful Tool for Social Media Marketers
According to Search Engine Journal, social media is a powerful tool for marketers if used correctly. A key to social media success is shareable content – content that your target audience will share with their followers.
A few examples of shareable content include:
- Infographics
- How-to guides
- Listicles
- Videos
- Memes
- Current events
- Limited promotions
- Heartwarming stories
- Interactive content
- Controversial content (handled with care)
Creating shareable content takes planning and creativity, but it can lead to increased shares and exposure.
2. Former Twitter Employees Launch “Spill” – A New Social Platform
Spill, a new social media platform, is in the works. According to Tech Crunch, former Twitter employees Phonz Terrell and DeVaris Brown are the team behind Spill. They describe the new social platform as “a real-time conversational platform that puts culture first.” Users will be able to post “spills,” a play on the phrase “spill the tea.” There will also be a feature in the platform called “tea parties,” where users can host both online and in-person events.
Spill will use blockchain technology to chart how posts go viral and compensate the creators behind the posts. The alpha version of the platform will launch in 6 to 8 weeks, but users can sign up now to reserve their desired handle.
3. Top-of-Funnel Content is Important During Times of Recession
Many marketers are being forced to reduce budgets and allocate resources to bottom-of-the-funnel lead generation. However, according to Top Rank Marketing, top-of-funnel efforts also matter for lead generation, especially in times of economic uncertainty.
Only about 5% of your audience is actively seeking a solution and ready to make a purchase. That means 95% is at the top of the funnel. The best marketers strike a balance between top-of-funnel and bottom-of-funnel marketing. The goal should be memorability, so buyers will think of your brand when ready to purchase. Create memorable content by ensuring it has credibility, quality, authenticity, and experience.
Keep Up With the Latest Digital Marketing Headlines
Those are our top 3 stories of the week! Follow us on LinkedIn, YouTube, and Instagram to stay up-to-date with our newest episodes.
Meet the Author
Matt Scroggs
Senior SEO Strategist
Hi, I'm Matt Scroggs, a digital marketing strategist. For two decades I served as the senior digital marketer for several global, iconic brands. Today, I'm the chief marketing officer at RivalMind, an agency 100% dedicated to helping companies thrive by driving transformational growth through innovative digital marketing. I'm also a lifelong Cubs fan, a faithful family man, and a web analytics junkie—relentlessly tracking conversions, loyalty, and advocacy, which are often as elusive as the pennant!
Specialties: Marketing Savant, Idea Guy
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