Marketing Midday – February 20, 2023
Welcome to Marketing Midday, an up-to-date report on the latest digital marketing headlines. In this post,
we discuss 3 top headlines:
1. Content creators are concerned about their future after the introduction of AI features in Bing and Google last week.
2. Which social media channels are worth investing in? While it seems like everyone is on social media, not everyone is on every channel. Marketers should invest in promising platforms.
3. In our marketing spotlight, we explore Evolution Furniture’s aggressive national growth strategy using digital marketing.
1. Content Creators Question AI Search Features
According to Search Engine Land, content creators are concerned about the implications of Google and Bing’s new AI features, rolled out last week. Publishers are questioning the long-term relevance of human-sourced content when AI could consume, summarize, and regurgitate all available information for the user. Search Engine Land author Barry Schwartz suggests that search engines should be worried too – if publishers lose the incentive to publish because they’re losing link clicks and ad revenue, this could hurt the AI inputs answering questions. Though this problem harkens back to the introduction of featured snippets, Schwartz wrote that search engines and AI chats cannot function without content from publishers in their current form. Will human-sourced content ultimately survive? Only time will tell.
2. Which Social Media Channels Should Marketers Invest In?
Even though it feels like the world is on social media, everyone is not on every social media channel. Hubspot recently published a report outlining which social media channels are gaining and losing steam, and marketers should take note – knowing your audience’s favorite social media channels prevents you from wasting resources on dying platforms. According to Hubspot’s report, Instagram, Facebook, TikTok, and YouTube are expected to gain steam this year, while Tumblr and Twitch are seemingly losing traction. Which platforms do you invest your efforts in?
3. Evolution Furniture Employs Digital Marketing to Realize Growth
In our marketing spotlight this week: Evolution Furniture – a high-end, commercial, custom furniture company with an aggressive growth strategy. Leveraging decades of experience, Evolution Furniture crafts beautiful pieces to fit custom spaces using the best construction, fabrication, and materials for each job. With its sights set on digital prominence, the furniture company is investing heavily in SEO and social media to drive long-term digital success and corporate lead generation.
Keep Up With The Latest Digital Marketing Headlines
Those are our top 3 stories of the week! Follow us on LinkedIn, YouTube, and Instagram to stay up-to-date with our newest episodes.
Meet the Author
Matt Scroggs
Senior SEO Strategist
Hi, I'm Matt Scroggs, a digital marketing strategist. For two decades I served as the senior digital marketer for several global, iconic brands. Today, I'm the chief marketing officer at RivalMind, an agency 100% dedicated to helping companies thrive by driving transformational growth through innovative digital marketing. I'm also a lifelong Cubs fan, a faithful family man, and a web analytics junkie—relentlessly tracking conversions, loyalty, and advocacy, which are often as elusive as the pennant!
Specialties: Marketing Savant, Idea Guy
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