Marketing Midday - December 12, 2022
Welcome to Marketing Midday, an up-to-date report of the latest digital marketing headlines. These are
three top headlines:
1. LinkedIn added new tools for company pages, including newsletter updates, searchable products, and competitor analysis.
2. Could you reach potential customers by tracking organic search traffic and then targeting "look-a-like audiences" on social media?
3. The kitchen-sink marketing approach involves hitting your audience with every message your company has. However, do more messages equal greater effectiveness?
1. LinkedIn Added New Company Page Tools
According to Social Media Today, LinkedIn launched several new tools for company pages.
- Users will be able to search and sign up for newsletters directly within the search results.
- Products listed on product pages will now be discoverable via search, and product highlights will showcase specific items.
- Users can track competitor follower growth, recent post-performance, and engagement rates. The competitor analysis will show how your page is performing in relation to your competitor’s pages.
2. Can Organic Search Traffic Benefit Social Media Campaigns?
Organic search traffic is crucial for business visibility and getting buyers into the marketing funnel through your website. Could you use this traffic to target new buyers on social media as well? Search Engine Journal put together 4 easy steps for engaging new potential buyers by leveraging organic website traffic on social media.
- First, earn organic website traffic, which requires keyword research and content that answers searchers’ queries.
- Once you’ve garnered traffic on your site, set up a social media pixel to track the people that read your content.
- Then, create a look-a-like audience on Facebook from the pixel data. The look-a-like audience will find new people who are most likely interested in your business because they are similar to your existing customers.
- Once the audience is set up, you can run ads that will engage the look-a-like audience to grow awareness of your brand.
3. Are Multiple Marketing Messages Effective?
A recent opinion piece by Mark Ritson written for Marketing Week, explores the effectiveness of multiple marketing messages. Ritson references the Kantar Millward Brown chart to explain that as marketers increase the number of intended messages in an ad, the likelihood that the audience will remember each of them decreases in direct proportion.
When the chart was first circulated, many marketers misunderstood and thought more messages meant more recall. However, when marketers communicate multiple messages poorly, they lose the opportunity to communicate one or two things effectively. Additionally, recall does not equal persuasion. Ritson argues that spreading multiple messages reduces their authenticity.
Ritson’s advice is to focus on the message that will make the greatest impact and avoid the kitchen sink.
Keep Up With the Latest Digital Marketing Headlines
Those are our top 3 stories of the week! Follow us on LinkedIn, YouTube, and Instagram to stay up-to-date with our newest episodes.
Meet the Author
Matt Scroggs
Senior SEO Strategist
Hi, I'm Matt Scroggs, a digital marketing strategist. For two decades I served as the senior digital marketer for several global, iconic brands. Today, I'm the chief marketing officer at RivalMind, an agency 100% dedicated to helping companies thrive by driving transformational growth through innovative digital marketing. I'm also a lifelong Cubs fan, a faithful family man, and a web analytics junkie—relentlessly tracking conversions, loyalty, and advocacy, which are often as elusive as the pennant!
Specialties: Marketing Savant, Idea Guy
Looking for more organic website traffic?
Welcome to RivalMind. Our purpose is to help your business thrive. We are a digital marketing agency that offers SEO, PPC, Web Design, Social Media and Video Solutions as tools to our clients for online business development and growth.
Contact us today to get started!
Blog Contact Form
Connect with Us:
