Marketing Midday – April 3, 2023
Welcome to Marketing Midday, an up-to-date report on the latest digital marketing headlines. In this post,
we discuss 3 top headlines:
1. Google’s March 2023 update is finished rolling out. We’ll discuss what this might mean for marketers.
2. Marketing Brew wonders if audiobooks could be the next frontier for advertising, as Audible and Spotify investigate audiobook ads.
3. Google is opening an ad library that will allow users to search for ads on a platform within 30 days of running.
1. Google’s March 2023 Update Is Live
Google’s March 2023 broad core update is officially finished rolling out. According to Search Engine Land, this update is especially impactful compared to previous core updates, possibly leading to significant algorithm changes. While the specifics of the March update are not clear yet, marketers should dig into their analytics to check for changes to rankings or website traffic. In upcoming weeks, authorities in the digital marketing realm will likely disseminate details about the impact of the March 2023 update.
2. Could Audiobooks Be the Next Advertising Frontier?
According to Marketing Brew, audiobook ads could be right around the corner. Audible is “conducting limited testing” of audiobook ads, allowing non-members to get ad-supported access to certain Audible titles. Spotify has indicated that they may make a similar move in the future. Audiobook ads have not been met with excitement by all, however. Marketing Brew writes: “While the potential of audiobook advertising is clearly piquing interest, some who work in the industry would prefer to keep them ad-free since people have already grown accustomed to paying for them.”
3. Google Launches An Ads Transparency Center
Google announced that it is launching an ads library, dubbed Google’s Ads Transparency Center. According to Marketing Brew, the ads library will allow users to see which ads an advertiser is running within a 30-day window of the ads appearing. Day Taylor, Google’s VP of global ads, shared that the ad library is limited to creative at this time. The ads library is built upon Google’s My Ad Center, a platform that gives users more control over the ads they’re shown, allowing them to fine-tune their ad experience.
Keep Up With The Latest Digital Marketing Headlines
Those are our top 3 stories of the week! Follow us on LinkedIn, YouTube, and Instagram to stay up-to-date with our newest episodes.
Meet the Author
Matt Scroggs
Senior SEO Strategist
Hi, I'm Matt Scroggs, a digital marketing strategist. For two decades I served as the senior digital marketer for several global, iconic brands. Today, I'm the chief marketing officer at RivalMind, an agency 100% dedicated to helping companies thrive by driving transformational growth through innovative digital marketing. I'm also a lifelong Cubs fan, a faithful family man, and a web analytics junkie—relentlessly tracking conversions, loyalty, and advocacy, which are often as elusive as the pennant!
Specialties: Marketing Savant, Idea Guy
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