How Much Does Shopify Cost?

Matt Scroggs • 7 June 2024
what is ecommerce seo

Shopify is one of the best ecommerce platforms available today. It is user-friendly, powerful, and feature-rich. We would recommend it to any business looking to build an impactful online selling platform. However, hardly anything worthwhile is free, and Shopify has associated costs.


Is Shopify worth it? How much does Shopify cost? What can you expect while paying for your Shopify store? In the following blog, we provide a simple, straightforward guide for business owners considering the cost and benefit of Shopify.

Select a Monthly Plan For Your Store

The cost of Shopify depends on the monthly plan you select.

Shopify offers four plans:


  • Basic Shopify
  • Shopify
  • Advanced Shopify
  • Shopify Plus


Every plan comes with the tools needed to build a Shopify store, but each offers unique features, and, of course, varying prices.

Basic Shopify

Shopify states that Basic Shopify is best for new ecommerce businesses with occasional in-person sales. If you sell a few products and are just getting started in the online selling space, Basic is probably perfectly adequate for your needs.

How much does Basic Shopify cost?

Basic Shopify starts at $29/month.


The online credit card rate per transaction is 2.9% + 30 cents, and the in-person credit card rate per transaction is 2.7%. Additionally, a 2.0% transaction fee is required if using a payment gateway other than Shopify Payments. 

What features come with Basic Shopify?

  • 24/7 support
  • Sales channel selling via your Shopify store (online marketplaces and social media)
  • Unlimited product uploads
  • Shopify POS Lite (accept in-person payments instantly at pop-ups, markets, etc.)
  • Free SSL certificate
  • Abandoned cart recovery emails
  • Custom gift cards
  • Discount codes
  • 2 staff accounts
  • Up to 4 inventory locations
  • Shipping label printing
  • Up to 77% shipping discount from DHL Express, UPS, or USPS

What's not included?


  • International pricing customization
  • Reporting
  • Country-specific international domains

Shopify

Shopify claims that this plan is best for growing businesses interested in tracking sales. Professional reporting allows businesses owners to evaluate marketing strategies for effectiveness and make appropriate changes.

How much does Shopify cost?

The Shopify plan starts at $79/month.


The online credit card rate per transaction is 2.6% + 30 cents, and the in-person credit card rate per transaction is 2.5%. A 1.0% transaction fee is required if using a payment gateway other than Shopify Payments. 

What features come with Shopify?

  • 24/7 support
  • Online store
  • Sales channels (online marketplaces and social media)
  • Shopify POS Lite (accept in-person payments instantly at pop-ups, markets, etc.)
  • Free SSL certificate
  • 5 staff accounts
  • Up to 5 inventory locations
  • Professional reporting
  • International pricing customization
  • Shipping label printing
  • Abandoned cart recovery emails
  • Custom gift cards
  • Discount codes
  • Up to 88% shipping discount from DHL Express, UPS, or USPS
  • International domains

A professional report looks like this:

Advanced Shopify

This plan is ideal for scaling businesses that need enhanced reporting, Shopify states. Custom reporting calculated international shipping rates, and an extensive product catalog could necessitate the Advanced plan.

How much does Advanced Shopify cost?

The Advanced Shopify plan starts at $299/month.


The online credit card rate per transaction is 2.4% + 30 cents, and the in-person credit card rate per transaction is 2.4%. A 0.5% transaction fee is required if using a payment gateway other than Shopify Payments. 

What features come with Advanced Shopify?

  • 24/7 support
  • Online store
  • Sales channels (online marketplaces and social media)
  • Shopify POS Lite (accept in-person payments instantly at pop-ups, markets, etc.)
  • Free SSL certificate
  • 15 staff accounts
  • Up to 8 inventory locations
  • Advanced reporting
  • International pricing customization
  • Shipping label printing
  • Up to 88% shipping discount from DHL Express, UPS, or USPS
  • International domains

We're Shopify development partners.

Opening—or improving—your online store has never been easier. As a Shopify development partner, RivalMind is uniquely qualified to help you design a beautifully branded experience, while accommodating for rare use cases, workflows, system integrations, and custom functionality needs.

I Want More Information
Shopify Web Design being shown on 2 screens

Shopify Plus

Shopify Plus is Shopify’s enterprise-grade plan, best for large businesses.

How much does Shopify Plus cost?

Shopify Plus starts at $2,000/month, marketed as an all-in-one business management solution that includes website hosting and powerful features. Businesses can speak directly to Shopify support for a customer Plus quote.

What features come with Shopify Plus?

Shopify defines Plus best, using the following bullets to describe the plan on their website:

how much does shopify cost

What Other Shopify Costs Should I Know About?

Along with a monthly fee for your selected Shopify plan, business owners should consider a few additional charges.

Apps

Shopify is home to an expansive online app store, stocked with over 1,400 apps. These applications range in functionality and pricing. For example, one app may be free while another charges $299/month. 

Domain name

Domain names can be bought and registered through Shopify. The first year of domain registration is $14. If you already have a custom domain, you can transfer this for free to your Shopify store.

Shopify POS

The Shopify Point-of-Sale system is a holistic management tool that many online/ brick-and-mortar brands swear by. For Basic Shopify, Shopify, and Advanced Shopify, the POS is an additional $89/month.

Does Shopify Offer Any Discounted Plans?

Yes. If paid upfront, Shopify offers a 10% discount on annual plans and a 20% discount on biennial plans.

Can I Change My Shopify Plan?

Absolutely. Month-to-month Shopify users can upgrade plans, downgrade plans, or cancel entirely at any point. If you are testing Shopify out, a month-to-month commitment may be best. Shopify also offers the first month for $1.

RivalMind: Custom Shopify Development

Opening your online store has never been easier.


As Shopify development partners, the RivalMind team is uniquely qualified to help you design and develop an online ecommerce platform that meets your needs. We have a track record of exceeding our customers’ expectations.


Are you ready to build an ecommerce site that sells? Get in touch in one of three ways: give us a call at (331) 228-9636, fill out our contact form, or ping a live team member via the chat button on every website page. We look forward to starting a conversation!

Matt Scroggs, CMO, RivalMind

Meet the Author

Matt Scroggs

CMO RivalMind

Hi, I'm Matt Scroggs, a digital marketing strategist. For two decades I served as the senior digital marketer for several global, iconic brands. Today, I'm the chief marketing officer at RivalMind, an agency 100% dedicated to helping companies thrive by driving transformational growth through innovative digital marketing. I'm also a lifelong Cubs fan, a faithful family man, and a web analytics junkie—relentlessly tracking conversions, loyalty, and advocacy, which are often as elusive as the pennant!

Specialties: Helping Businesses Grow, Marketing Strategy, Idea Guy

Looking for more organic website traffic?


Welcome to RivalMind. Our purpose is to help your business thrive. We are a digital marketing agency that offers SEO, PPC, Web Design, Social Media and Video Solutions as tools to our clients for online business development and growth.


Contact us today to get started!

Blog Contact Form

Connect with Us:

Not all devs are equal : how to choose the right duda partner
by Jessica Goodrum 2 June 2025
Before comparing agencies, it’s important to understand the why behind the platform itself. Duda is not just another website builder. It is engineered for speed, reliability, and scalability, especially in agency and B2B environments. With built-in hosting, security, and responsive web design tools, Duda supports both creative expression and operational efficiency. That is why many top website designers have made it a core part of their development ecosystem.
A blog thumbnail for animating vision : how rivalmind brings stories to life on social media
by Jessica Goodrum 21 May 2025
Human beings are wired to create. Imagination isn’t just a tool; it’s a reflection of our inner world. That’s why animation resonates so deeply with us. Even the simplest animated post has the power to spark emotion, tell a story, and forge connection. At RivalMind, we’ve seen how animation can bridge the gap between a brand’s vision and its story. It brings static ideas to life in ways that feel fresh, engaging, and aligned with today’s fast-moving digital landscape. As our clients' needs for social media and web-based animations grew, we recognized it was time to evolve our approach. Previously, we relied on Adobe Illustrator and After Effects to create custom animations. While these tools produced quality results, the time and effort required made it difficult to offer motion design as a scalable, accessible solution. We asked ourselves a simple question, "How can we create high-quality animations efficiently, without compromising creativity?"
A woman in a pink shirt is standing in front of a laptop computer.
by Jessica Goodrum 16 May 2025
Discover how visual content drives SEO performance, boosts engagement, strengthens brand trust, and how RivalMind crafts visuals that convert.
Show More →