Facebook is ubiquitous in the world of social media, with over two billion active profiles as of 2018. Almost everyone has a Facebook page, even if they only check in occasionally to see what friends and family are up to or to share puppy pics. Businesses also play a vital role on Facebook; in fact, over 50 million accounts are associated with companies or other for-profit ventures.
However, for many new entrepreneurs or small business owners, the line between personal and professional is blurred, especially since Facebook requires a personal profile to launch a business page. While it’s understood that each profile serves a different purpose, it’s easy to allow habits from your individual profile to bleed into your business page. Here’s what you need to know about running Facebook marketing.
The Necessity of a Business Profile
Some business owners believe that a personal profile is just as good as a dedicated business page. After all, it’s easy to reach your friends and family members – those likely to buy from you – from the page you already have established, right? In reality, this isn’t true. Promoting business activities through your personal page is actually a violation of Facebook’s Terms of Service and can get your profile banned, leaving you without any of your pictures, posts, friends, or connections.
In order to play by the rules, a business page is essential. This should be a destination exclusive to your business; in most cases, there’s no need to post personal pictures, details about your daily life, or any information that isn’t related to furthering your company.
A business page has a lot of benefits that your personal profile can’t match. In essence, it’s a low-cost marketing method, expanding your reach and your web presence. Providing access to 80% of internet users, Facebook allows you to promote ads to your target audience, post polls, run contests, and even make customer contact. The paid opportunities through Facebook’s advertising platform are extremely affordable; a few dollars can connect you with thousands of users who may be interested in what you have to offer.
Dos and Don’ts
When running your business page, it’s important to manage things from a professional perspective. This means treating Facebook as a marketing medium, not a social platform.
Develop Your Page. Customers should know all there is to know about you, not just a few random tidbits. Build out your profile as thoroughly as possible to create a professional persona.
Create a strategy. Don’t approach your business page like a personal one; instead, assemble a calendar, devise posts based on your marketing campaigns, and provide peerless customer service, even regarding comments on status updates and photos.
Communicate and engage. Customers go to business Facebook pages to build a rapport, so you should do the same. Focus your energy on engaging your audience and keeping the conversation going.
- Get personal. All personal information should be limited to your individual profile only. Do not share anything political, objectionable, or offensive.
- Ignore your page. A successful business page requires communication and interaction.
- See business as a personal reflection. When friends and fans offer feedback, they’re not insulting or belittling you. They’re simply expressing feelings about your company. When you hear criticism, it’s not about you; it’s just business, and you need to respond in kind.
A business Facebook page can be the perfect way to move your company forward. If you want help seeing success on Facebook, RivalMind can make a difference.