Cable Manufacturer
Kato Cable
Kato Cable, a manufacturer of custom-engineered cable and wire solutions, came to RivalMind with a clear goal: build a website that elevates their credibility and matches the high-performance precision of their products. In an industry where clarity and professionalism are non-negotiable, Kato Cable needed a digital presence that reflected its deep expertise, clean aesthetic, and engineering-driven ethos.
Though equipped with a solid brand guide, Kato Cable’s previous website didn’t fully capture the company’s modern capabilities or guide users intuitively through its offerings. Visually outdated and structurally redundant, the site lacked a polished user experience and failed to convey the sophistication of Kato Cable’s services. This created both tactical and philosophical friction: users struggled to navigate the site, and Kato Cable's image no longer aligned with the quality of their work.
Built & Hosted using
Energetic, Bold, Inspiring
Website Design / SEO
Our Approach
Clarifying the Brand Through Purposeful Design
RivalMind stepped in with a sharp eye for industrial clarity and a mindset aligned with Kato Cable’s own: functional, focused, and driven by results. We honored their brand foundations while reimagining the visual and structural experience — consulting with their team, educating on UX best practices, and executing with design precision. From the beginning, we took an owner’s perspective, ensuring every page served a business purpose.
We modernized the site in three key phases:
Visual Refinement: While adhering to their existing brand guide, we introduced a cleaner, more engaging design that made strategic use of color (blue, orange, grays) and typography (Calibri) to convey a sense of professionalism and approachability.
UX Optimization: We restructured navigation paths to reduce redundancy and used dynamic overlays, iconography, and button variations to guide users with intent.
Industry-Inspired Detailing: Engineering-style graphics and service icons helped reinforce their expertise without overwhelming the visual experience.
Putting Strategy Into Action
With a shared commitment to making the site work harder for their business, Kato Cable embraced strategic updates to content structure, design, and interactivity. Rather than just redesigning for aesthetics, we helped them build a site that actively supports their communication and conversion goals.
Without these improvements, Kato Cable risked being misrepresented online, potentially losing the trust of prospects looking for a capable, professional partner. An outdated interface and scattered navigation could have continued to cost them leads and clarity.
Before & After
Bold, geometric font.
Kato Cable’s website uses Calibri for both headings and body copy, in alignment with their brand guidelines. This clean, sans-serif typeface offers strong readability and a straightforward, professional tone. Its simplicity supports the site’s structured layout, while subtle weight variations bring hierarchy and clarity to the content.
Eye-catching navy with exciting orange.
The color scheme features blue, orange, and multiple shades of gray, all selected from Kato Cable’s existing brand guide. Blue serves as the foundational color, conveying trust, stability, and technical expertise. Orange is used strategically as an accent in headings and callouts to draw attention to key information. Gray tones ground the design and contribute to a sleek, industrial aesthetic that reflects the company’s engineering roots.
Staff Spotlight
Designed by Haley Stein
Haley Stein, a seasoned web graphic design, harnessing years of invaluable agency experience to deliver exceptional design excellence. She specializes in crafting not just websites, but immersive digital experiences that transcend mere aesthetics. From captivating social media campaigns to visually stunning website interfaces, Haley's creations leave a lasting impression on our client's and their audiences.
Specialties: Duda Web Development, Branding/Identity, Packaging
See What’s Possible
Today, Kato Cable’s website reflects the confidence and quality behind their brand. It is clear, organized, and aligned with how they want to be seen in the market: experienced, industrial, and clean. The updated site supports better engagement and gives visitors a stronger sense of who Kato Cable is and what they do best.
Their story is one of many. Explore more client transformations to see how strategy and creativity come to life across industries.
