Electronics Manufacturing
EI Sales
EI Sales approached RivalMind at an important moment, seeking a refreshed web presence that would match the strength and reputation they’ve built over four decades.
Known for bridging engineering and production to deliver cost-saving, market-ready solutions, EI Sales needed a web presence that reflected their precision and leadership in the aerospace, medical, and automotive sectors.
Understanding the complexity of their mission to empower partners and shape a connected future, RivalMind approached the project not simply as builders but as collaborators. The result was an elevated online platform that mirrors the technical mastery, relationship-driven ethos, and respected reputation EI Sales brings to every engagement.
Built & Hosted using
Modern, Structural, Approachable
Website Design / SEO
Our Approach
Wired for growth, grounded in strategy
Every layer of design, from the streamlined navigation to the fine-tuned visual accents, was built to feel as deliberate and engineered as the products their customers rely on. Drawing from their history of trusted partnerships and technical expertise, we carefully honed the visual identity to feel both polished and approachable.
Images were selected to spotlight the industries EI Sales serves, reinforcing their deep connections across aerospace, medical, and automotive sectors. Each graphic element was designed to guide visitors naturally through the content, enhancing clarity and creating visual interest without distraction.
Every decision, from navigation structure to subtle design details, aimed to create a site that not only reflects EI Sales’ reputation but also helps forge new connections with prospective partners.
The Results
The redesigned EI Sales website now stands as a clear extension of their technical strength and relationship-driven mission. The streamlined structure and industry-focused imagery create a confident first impression, helping visitors immediately understand who EI Sales serves and how they operate.
Polished typography and thoughtful use of color reinforce a sense of trust and capability, reflecting the standards expected across aerospace, medical, and automotive industries. Subtle improvements to navigation and visual flow make the experience intuitive, helping prospects move from interest to action without friction.
While formal metrics are still early, the response from EI Sales has been overwhelmingly positive. However, this project laid the groundwork for future growth, positioning EI Sales to strengthen existing partnerships and forge new ones in a competitive market.
Before & After
Precision in Every Letterform
EI Sales’ type system balances technical clarity and professional approachability. Verdana serves as the foundation. It’s a modern, sans-serif workhorse known for its clean lines and unmatched legibility.
Verdana’s design favors clarity over embellishment, giving the site a straightforward, reliable tone that mirrors EI Sales’ practical, engineering-driven mission. It reads effortlessly across devices, ensuring that every detail, from service descriptions to calls to action, comes across clearly, without distraction.
Powering Progress Through Color
EI Sales’ color palette strengthens the brand’s foundation of trust and experience while introducing a measured sense of energy. Their established blue, a strong, confident mid-tone, is vibrant enough to feel modern, yet deep enough to carry authority.
To complement this steady presence, a vibrant orange was introduced as a secondary accent. Energetic but controlled, the orange adds contrast and vitality, signaling innovation and action without overpowering the brand’s polished tone. It draws the eye strategically, highlighting key moments while maintaining visual balance.
Together, the blue and orange palette creates a deliberate rhythm: dependable and dynamic, measured and modern.
Staff Spotlight
Designed by Alexis Camp
Krystyanna Joseph is the driving force behind groundbreaking website designs at RivalMind. Her approach is defined by a relentless pursuit of innovation, fueled by a deep commitment to research, boundless creativity, and an unwavering dedication to pushing the boundaries of her skills and perspectives. With every project, she sets the bar higher, ensuring that RivalMind remains at the forefront of cutting-edge design and client satisfaction.
Specialties: Duda Web Development, Animation/Motion Design
More Case Studies
We work across an expanse of projects at RivalMind, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between marketing and growth through innovative and custom design. This is why companies come to us. Dive into more of our favorite web design projects below!
