We conduct cutting-edge user-experience research.

Delivering actionable insights that dramatically improve website performance.

Why We Study

Simply put, the purpose of our research is to provide clients with a clear competitive advantage. A poor user experience compels visitors to exit a website prematurely and has a negative impact on the brand. A positive experience is expected by users (especially when rivals are only one click away) and can dramatically impact revenue, loyalty, advocacy, and ROI. With our research, marketers are better positioned to pursue web design improvements that maximize sales.

How We Study

We survey thousands of consumers annually to uncover their ever-changing expectations, needs, attitudes, and preferences with websites. We perform in-depth usability studies to collect feedback on design, layout, content, functionality, and more. We contrast user preferences with actual experiences, then benchmark the competition. It is certain, web success requires strategic planning rooted in a profound understanding of the online audience and competitive landscape.

What We Learn

A strong positive correlation exists between website usability and the likelihood an individual will use a particular website (or recommend a site) when actively shopping for the products/services offered. Consequently, our research serves as a website-success barometer – forecasting the likelihood of conversion, loyalty, and advocacy. We help organizations worldwide increase site performance and profitability by exposing opportunities and threats via the voice of the customer.

Our Latest Study

United Van Lines and Wheaton Van Lines Perform Particularly Well in Moving Company Website Visitor Satisfaction

More than 2,000 consumers were surveyed regarding their expectations, needs, attitudes, and preferences with moving-company websites. In addition to rating features and usability, respondents answered open-ended questions about their experiences.

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An essential component of website strategy involves the identification of each visitor type. Simply generalizing your audience makes it much harder to deliver a truly helpful and engaging experience. RivalMind digs deep into what kinds of people make up your target audience, as well as what they want; otherwise, your website attempts to be everything to everybody, instead of tailor-made for your customers.


The ultimate goal of any website is to attract, engage, influence, and convert visitors. To accomplish this, you must first understand your visitors—their goals, roles, and personas. You must also understand the competitive landscape, functional requirements, content resources, and more—then coalesce all such data under one framework in support of an efficient and effective website strategy.


Profitable design is deliberate—every single pixel—and requires research, the voice of your visitor, industry expertise, and UI design experience. These are the fundamental building blocks that meld form and function, and lead visitors to conversion (your predefined marketing goals). We specialize in user-centered design: commercial-grade websites, ecommerce, and mobile apps.


High quality content that is unique, usable, and enjoyable serves as a concrete competitive advantage. A search-optimized website is essential, but excellent content deployed onsite and offsite is attractive to visitors and required by Google. Thus, creating an ongoing process for SEO-friendly content development is paramount; as evergreen content developed today yields visitors for years to come.

With a dozen local competitors, it was important for our website to blow away the competition. From design to functionality, this site couldn't be better, and the RivalMind team was exceptional to work with.

John WilliamsCofounder, EscapeWorks Denver

In today’s information age, speed, flexibility and innovation are the foundations of business success. The impressive work your team produced is a shining example to all our associates.

James D. PowerFounder, J.D. Power & Associates

You are the best. The impact you've had on lead generation through SEO and our latest mobile website is remarkable. The statistics speak for themselves. We wouldn't consider working with anyone else.

Christina KleinFounding Partner, Klein Hall CPAs

I can't say enough good things about the RivalMind team. They are experts and consummate professionals. Their process is exemplary and we love our new website... a giant leap forward.

Jeff StuepfertPresident, Red Rock Financial

The website is truly outstanding. We love it and feel like we’ve taken (you’ve given us) a huge leap forward as an organization. I’m finally proud to refer people to our site. Thank you.

Kirk VanmaanenDirector, Harvest Bible Fellowship

Learn from our web usability thought leaders.


Web Strategy

October 18, 2016 in Web Strategy

SEO Agencies—How to Hire (and Who to Fire)

What’s even more difficult than understanding the SEO ecosystem is finding a truly great search marketing company. Unfortunately, more SEO imposters exist than great agencies. Here’s some hiring tips.

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Web Strategy

June 28, 2017 in Design Posts

How to Win at Website Navigation

In addition to a top-notch look, you need a site that’s intuitive and easy to use as well. Here’s what you can do to take your website navigation to the next level.

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August 7, 2017 in Design Posts

The Importance of Website Visual Appeal

When you visit a website, what’s the first thing you notice? You only have one chance to make a first impression.

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Project Management

February 9, 2017 in Design Posts

5 Ways Pro Web Design Drives Non-Profit Success

Every marketing dollar spent needs to count and bring maximum returns. Here are 5 ways that professional web design will catapult your non-profit organization to success, as NPOs often operate on limited budgets with limited resources.

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Project Management

December 21, 2017 in SEO Articles

Is It Okay to Post Without a Target Keyword?

In the world of digital marketing, search engine ranking is everything. It’s a constant point of conversation for those in virtually every industry, with the question “how do we rank?” arising at…

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Web Development

May 26, 2017 in Design Posts

Readability and Accessability: The Changing Landscape of Internet Content

Overall trends indicate that fonts are becoming thinner and lighter, making it hard for those with weak eyesight to read. How does your website compare?

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Social Media

January 13, 2017 in Social Media

Social Media – When to Post

Knowing when to post is important for maximum readership. We have broken down each of the primary social media accounts, listing the best days and times to be active, as well as the times you will want to avoid.

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Molly Jo


January 2, 2018 in SEO Articles

Embracing the Dark Side: Unorthodox Ways to Drive Traffic to Your Site

Some marketers believe that any traffic is better than no traffic, but visitors lured to your page under false pretenses are unlikely to stick around, learn more, or make a purchase.

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Search & Social

November 29, 2017 in SEO Articles

Rethinking SEO for Voice Assistants and Voice-First Devices

Instead of ranking for keyword strings, content needs to start targeting speech, diction, and regional colloquialisms that may be said but not typed.

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App Development

May 4, 2017 in App Development

Apps vs. Websites: Mobile Marketing’s Biggest Battle

When planning your mobile marketing strategy, one key question frequently becomes a point of contention: which is better, a mobile site or a mobile app?

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May 18, 2017 in Design Posts

Overcoming Web Design Road Blocks

When your site isn’t attracting a captive audience and you’re sure your web copy, social posts, and SEO techniques aren’t missing the mark, the problem may be your design.

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Social Media

October 12, 2017 in Social Media

What Impact Does Social Media Have on SEO?

Social media has many benefits to your business marketing strategy, and SEO is one of them. From increasing your local presence to boosting your positioning in the SERPs, social media can do wonders for your company.

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December 15, 2017 in SEO Articles

Let Local SEO Work for You

Are you remaining up-to-date on the local SEO trends? Learn how to ensure the greatest possible performance in the SERPs.

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Search Optimization

January 9, 2018 in SEO Articles

The Five Google Analytics Terms You Didn’t Know That You Didn’t Know

These five Google Analytics terms are commonly misunderstood, even among pro marketers with years of experience.

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