KNOW THY USER

We conduct cutting-edge user-experience research.

Delivering actionable insights that dramatically improve website performance.

Why We Study

Simply put, the purpose of our research is to provide clients with a clear competitive advantage. A poor user experience compels visitors to exit a website prematurely and has a negative impact on the brand. A positive experience is expected by users (especially when rivals are only one click away) and can dramatically impact revenue, loyalty, advocacy, and ROI. With our research, marketers are better positioned to pursue web design improvements that maximize sales.

How We Study

We survey thousands of consumers annually to uncover their ever-changing expectations, needs, attitudes, and preferences with websites. We perform in-depth usability studies to collect feedback on design, layout, content, functionality, and more. We contrast user preferences with actual experiences, then benchmark the competition. It is certain, web success requires strategic planning rooted in a profound understanding of the online audience and competitive landscape.

What We Learn

A strong positive correlation exists between website usability and the likelihood an individual will use a particular website (or recommend a site) when actively shopping for the products/services offered. Consequently, our research serves as a website-success barometer – forecasting the likelihood of conversion, loyalty, and advocacy. We help organizations worldwide increase site performance and profitability by exposing opportunities and threats via the voice of the customer.

Our Latest Study

United Van Lines and Wheaton Van Lines Perform Particularly Well in Moving Company Website Visitor Satisfaction

More than 2,000 consumers were surveyed regarding their expectations, needs, attitudes, and preferences with moving-company websites. In addition to rating features and usability, respondents answered open-ended questions about their experiences.

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Audience

An essential component of website strategy involves the identification of each visitor type. Simply generalizing your audience makes it much harder to deliver a truly helpful and engaging experience. RivalMind digs deep into what kinds of people make up your target audience, as well as what they want; otherwise, your website attempts to be everything to everybody, instead of tailor-made for your customers.

Strategy

The ultimate goal of any website is to attract, engage, influence, and convert visitors. To accomplish this, you must first understand your visitors—their goals, roles, and personas. You must also understand the competitive landscape, functional requirements, content resources, and more—then coalesce all such data under one framework in support of an efficient and effective website strategy.

Design

Profitable design is deliberate—every single pixel—and requires research, the voice of your visitor, industry expertise, and UI design experience. These are the fundamental building blocks that meld form and function, and lead visitors to conversion (your predefined marketing goals). We specialize in user-centered design: commercial-grade websites, ecommerce, and mobile apps.

Content

High quality content that is unique, usable, and enjoyable serves as a concrete competitive advantage. A search-optimized website is essential, but excellent content deployed onsite and offsite is attractive to visitors and required by Google. Thus, creating an ongoing process for SEO-friendly content development is paramount; as evergreen content developed today yields visitors for years to come.

With a dozen local competitors, it was important for our website to blow away the competition. From design to functionality, this site couldn't be better, and the RivalMind team was exceptional to work with.

John WilliamsCofounder, EscapeWorks Denver

In today’s information age, speed, flexibility and innovation are the foundations of business success. The impressive work your team produced is a shining example to all our associates.

James D. PowerFounder, J.D. Power & Associates

You are the best. The impact you've had on lead generation through SEO and our latest mobile website is remarkable. The statistics speak for themselves. We wouldn't consider working with anyone else.

Christina KleinFounding Partner, Klein Hall CPAs

I can't say enough good things about the RivalMind team. They are experts and consummate professionals. Their process is exemplary and we love our new website... a giant leap forward.

Jeff StuepfertPresident, Red Rock Financial

The website is truly outstanding. We love it and feel like we’ve taken (you’ve given us) a huge leap forward as an organization. I’m finally proud to refer people to our site. Thank you.

Kirk VanmaanenDirector, Harvest Bible Fellowship

Learn from our web usability thought leaders.

Matt

Web Strategy

October 18, 2016 in From the CEO

SEO Agencies—How to Hire (and Who to Fire)

What’s even more difficult than understanding the SEO ecosystem is finding a truly great search marketing company. Unfortunately, more SEO imposters exist than great agencies. Here’s some hiring tips.

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David

Web Strategy

May 26, 2017 in Design Posts

Readability and Accessability: The Changing Landscape of Internet Content

Overall trends indicate that fonts are becoming thinner and lighter, making it hard for those with weak eyesight to read. How does your website compare?

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William

Design & Usability

June 28, 2017 in Design Posts

How to Win at Website Navigation

In addition to a top-notch look, you need a site that’s intuitive and easy to use as well. Here’s what you can do to take your website navigation to the next level.

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Tiffany

Project Management

February 1, 2017 in Design Posts, Research, Videos

Moving Company Website Competitive Analysis

A poor user experience compels visitors to exit a website prematurely and has a negative impact on the brand. A positive website experience is expected by users and can dramatically impact revenue, loyalty, advocacy, and ROI.

Read More

Randy

Project Management

June 13, 2017 in SEO Articles

How to Help Customers Find You: Facebook Ads vs. Google AdWords

For small business marketers looking to get ahead, the right paid advertising path can do wonders for growing leads and inspiring conversions.

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Mike

Web Development

May 18, 2017 in Design Posts

Overcoming Web Design Road Blocks

When your site isn’t attracting a captive audience and you’re sure your web copy, social posts, and SEO techniques aren’t missing the mark, the problem may be your design.

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Jamie

Social Media

April 27, 2017 in SEO Articles

Mastering the Art of SEO for Law Firms

According to Lawyernomics, nearly 22% of clients turn to Google to find a lawyer, giving law firms a big opportunity to impress. Learn about SEO for Law Firms.

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Molly Jo

Copywriting

May 12, 2017 in SEO Articles

Understanding Meta Descriptions

So, if meta descriptions are so important, what exactly are they? Learn about descriptions and how they provide additional information about a web page.

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Kim

Search & Social

September 21, 2016 in SEO Articles

Meta Descriptions Demystified

Because relevance is a major factor in how Google ranks its pages, meta descriptions have a direct impact on how well your pages can rank, and how many users click through. Here is the what, why, and how of meta descriptions.

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Ryan

App Development

May 4, 2017 in App Development

Apps vs. Websites: Mobile Marketing’s Biggest Battle

When planning your mobile marketing strategy, one key question frequently becomes a point of contention: which is better, a mobile site or a mobile app?

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Jon

Web Programming

February 9, 2017 in Design Posts

5 Ways Pro Web Design Drives Non-Profit Success

Every marketing dollar spent needs to count and bring maximum returns. Here are 5 ways that professional web design will catapult your non-profit organization to success, as NPOs often operate on limited budgets with limited resources.

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Guanluca

Retail

March 2, 2017 in SEO Articles

Five Ways to Search-Engine-Optimize Your Blog

Creating a blog optimized for search engines will make your work more accessible to users searching for the specific topic and content you cover. Here are five simple strategies that help ensure your content is easy for your ideal user to find.

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Megan

Search & Social

January 13, 2017 in Social Media

Social Media – When to Post

Knowing when to post is important for maximum readership. We have broken down each of the primary social media accounts, listing the best days and times to be active, as well as the times you will want to avoid.

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