In today’s technology obsessed society, social media has become one of the best tools for marketing and market research the world has ever seen. We use each outlet for its uniquely designed purpose, each with a slightly different target audience, but with the ability to reach people on a global scale. With this scale of opportunity at our fingertips, it is imperative to understand how to properly manage these websites so we can use them to their full potential. There are many key ways social media can be manipulated for optimum use, but knowing when to post is arguably one of the most important. We have broken down each of the primary social media accounts below and listed the best days and times to be active, as well as the times you will want to avoid.
The best days to post on Facebook are later in the work week, moving into the weekend, starting on Thursday and ending on Sunday. Statistics show that Facebook usage spikes by 10% on Friday alone. Early afternoon will be the best time to post during the week between 1 – 4 p.m., 1 p.m. with the most shares, and 3 p.m. with the most clicks. On the weekend, the best hours to post are from noon to 1 p.m.
The ideal time to post on Facebook is between the hours of 9 a.m. and 7 p.m. The worst time to post is before 8 a.m. and after 8 p.m. on weekends.
The best time to post on twitter depends on your niche. For B2B, the best days for tweeting are during the work week, but for B2C the best time for tweeting is during the weekend. In general, the best time for tweeting is around 5 p.m. for retweets, but 12 p.m. and 6 p.m. for clickthroughs.
Statistics show that people who use Twitter are 181% more likely to be on Twitter during their commute, and rely heavily on it during breaks.
The best days to post on LinkedIn are Tuesday, Wednesday, and Thursday. Considering this is a professional social media platform specifically targeted to businesses, the best hours for posting are from 7 – 8 a.m., and 5 – 6 p.m. Tuesday from 10 – 11 a.m. has the most clicks and shares, and is the peak time to post.
Mondays and Fridays are not as popular days to post, and the hours of 10 p.m. – 6 a.m. are the worst times.
Pinterest is a network best used during the weekend, with the worst times during work hours. Saturday is the most popular day, and 8 p.m. to 11 p.m. are the best times with 9 p.m. the peak. Friday at 3 p.m. sees a heavy interest when it comes to retail and fashion content.
There is also data that suggests between the hours of 2 – 4 a.m., as well as 2 – 4 p.m. are good times to pin to Pinterest. Note that 80% of people who see your content on Pinterest during peak hours will not interact unless they see a call to action, so don’t forget to include a call to action when pinning.
Instagram is fairly steady and does not particularly have days or times that are significantly better than others, unlike most social media outlets. Statistics show that Monday may receive slightly more traffic, with Thursday right behind, and a slight dip on Sunday. The best hours for posting on Instagram are off-work hours, although Instagram users are active consistently throughout the day. Statistically, the worst time to post is between 3 – 4 p.m.
Post videos from 9 p.m. – 8 a.m. to get the most interaction, and consider experimenting at 2 a.m and 5 p.m. with pictures, as these times have shown increases in activity.
Also a professional social media network, Google+ is best used during the work week. Monday through Friday are the optimal days with the time range of 9 a.m. – 11 a.m. The peak time for this outlet is Wednesday at 9 a.m. Avoid posting during early mornings and late evenings.
As the saying goes, “timing is everything.” If you are interested in learning more about online marketing and strategy, read our blog posts regularly.