Strategic Design & SEO
Oswald’s Pharmacy contacted RivalMind with one request – drive targeted traffic to the website for the purpose of selling or renting medical and mobility equipment instore and online. Because the company website wasn’t adequately accomplishing its purpose, the RivalMind team established two primary milestones: 1. Develop a new website mobile-up, user-centered, and Google-ready; and 2. Drive targeted traffic to the site via monthly search engine optimization. Both goals were met. In addition to an elegant, visually-impactful interface, the website incorporates a mobile-responsive design, open-source content management system, Google Analytics integration, and onsite search engine optimization. The SEO team is strategically driving targeted traffic in multiple ways, including dynamic content creation, continual optimization, backlink prospecting, and more.