The aforementioned service claiming to “specialize in accounting websites and content” was actually harming KleinHallCPA.com and the firm’s ability to attract new business. The same articles, resources, and content posted on the Klein Hall website were simultaneously being posted on hundreds of other accounting websites. While this is an efficient business model for the service provider, Google penalizes websites with duplicate content. Thus, Google was demoting KleinHallCPA.com in search results. In addition to unique content, Google also evaluates/ranks websites based on mobile optimization, site speed, frequency of updates, crawlable structure, backlinks, and more.
RivalMind built an elegant, Google-optimized website, designed “mobile-up” with a user-friendly content management system to facilitate regular updates. RivalMind also initiated a local-SEO campaign, listing the firm’s accurate NAP information on 50+ business directories, developing unique content for syndication, and implementing a social bookmarking and ongoing link-building program.
Since launch in January 2015, site analytics reveal pageviews increased by 109%, unique visitors increased by 76%, and the bounce rate declined by 40% compared to the same time period one year prior. Klein Hall reports a substantial increase in new business resulting from the website.