User Centered Design
Well beyond just the aesthetics, our creative team focused on guiding visitors. By defining visitor roles, goals, and personas, the site was organized according to the needs of its audience: church planter, worship leader, church in transition, etc. The ultimate objective was realized, as visitors can now find the information most relevant to them within seconds. Contact options are available down every path, providing users with instant access to the Fellowship team, which was defined as a key performance indicator during early discussions.