M&A Firm

    733PARK

    733Park needed a site that matched the pace and precision of their work. The old one felt flat, lacking the energy and polish expected from a leading M&A advisor in fintech, payments, and SaaS.

    

    They brought a strong brand and a clear vision. Our job was to enhance what was already working. We refined the tone, modernized the layout, and created visual cohesion across pages. The goal was a site that felt elevated but familiar, confident but approachable. What we delivered is fast, clean, and distinctly 733Park, with just the right amount of edge.


    Built & Hosted using
    Minimalist, Professional, Clean

    Website Design

    Our Approach

    Attract motivated people through dynamic design

    733Park came to us with a strong brand and high standards. The challenge wasn’t to rebuild, but to recalibrate. We focused on sharpening the visual rhythm, tightening the structure, and introducing more dynamic pacing throughout the site. The layout was reworked for clarity and flow, giving the content room to breathe while reinforcing credibility at every scroll.

    We dialed up contrast, refined visual cues, and introduced movement in measured ways. Sleek gradients, bold headlines, and interactive details work together to reflect the firm’s expertise in complex, high-value deals. Every element was chosen to support the user’s path and amplify the brand’s authority without disrupting its familiar tone.

    The Results

    The new 733Park site feels faster, clearer, and more intentional. Pages are structured for ease, animations draw the eye without distraction, and key sections highlight the firm’s strengths with confidence. The content is now better framed to support conversions, with a cleaner user path and smarter visual hierarchy.

    

    On the backend, Duda gives the team control without complexity. They can make updates quickly, keep messaging sharp, and respond to evolving needs in real time. The platform grows with them, just like their portfolio.


    Before & After

    Structure That Seals the Deal

    Typography on the 733Park site is built around a clean, modern sans-serif system. Headlines use a slightly heavier weight to establish structure without dominating the page. This creates a sense of order and lets strategic messaging come through with clarity.


    Body text is set in a light, minimalist style that keeps reading smooth across devices. It handles long-form content with ease and stays out of the way, letting the message lead. The full type system supports a tone that’s confident, efficient, and refined, much like the firm itself.

    No Gray Areas

    The color palette keeps the 733Park brand recognizable but sharpens its impact. We deepened the blues to add weight and credibility, while amplifying the original green to signal focus and momentum. The updated scheme brings a sense of polish without losing approachability.

    

    Color choices were made to guide, not decorate. Accent tones pull focus to key calls to action and interactive moments. Neutral backgrounds hold space for content and create visual breathing room. The system reinforces trust, directs attention with purpose, and keeps the experience moving with confidence.

    Staff Spotlight

    Designed by Alexis Camp

    Alexis Camp showcases her talent by crafting a diverse array of elements, ranging from captivating graphics to dynamic website designs. Rooted in her unwavering passion for design, Alexis's approach embodies a commitment to exploration, constantly seeking to push the boundaries of creativity. With an appetite for innovation, she pursues fresh perspectives and original concepts, ensuring that every project she undertakes resonates with creativity and excellence.


    Specialties: Duda Web Development, Illustration, Logos/Branding

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