Industrial Services
New Age Industrial
New Age Industrial isn’t your typical industrial services company. They’re a behind-the-scenes powerhouse, acquiring and supporting the businesses that keep the country running. From heavy equipment to high-efficiency operations, they help build bigger outcomes by investing in companies that do essential work and do it well.
But strong operations need strong storytelling. New Age wanted a digital presence that matched their momentum. One that could reflect their values, spotlight the people behind the portfolio, and stay consistent without stretching their internal bandwidth. That’s when they brought in RivalMind to keep the message moving.
Primary:
Strong Foundation, Silent Feed
New Age Industrial was built to support and reinforce the companies behind essential infrastructure. But online, their presence didn’t reflect that mission. Without a consistent posting schedule or a clear content strategy, their LinkedIn feed felt disconnected from the systems they were helping run.
There was no unified voice, no clear calls to action, and no real sense of who they were or what they stood for. Internally, they didn’t have the time or resources to give social media the attention it needed. The foundation was solid. What they needed was a strategy that could bring their message to the surface and make their presence feel as strong as the businesses they support.
Turning Strength into Strategy
At RivalMind, we understand what it’s like for a company to be doing exceptional work but not have the time or team to show it. New Age Industrial was scaling up, taking care of their people, and leading in the field. What they needed was a social presence that could keep up. Our team stepped in with the experience, tools, and creative direction to make it happen. We translated their behind-the-scenes work into a streamlined content system. Content was aligned with their mission. Their people and portfolio took center stage. We created a steady, reliable posting schedule with calls to action that encouraged engagement and exploration. Visually, we helped unify a network of brands under one professional look. With clean graphics, refined messaging, and a voice that matched their values, the feed became a true reflection of the company itself. It was strong, dependable, and built to last.
Built for Visibility. Proven by Results.
With a clear strategy in place and content running on schedule, New Age Industrial saw real progress on LinkedIn. Engagement increased, impressions grew, and their brand finally looked as structured and solid as the work happening in the field. In the first few months, engagements increased by 80%, and the audience grew by 2,707% compared to the previous year. Steady follower gains signaled stronger visibility and renewed interest. Strategic calls to action also guided users to key website pages, helping them learn more about the people, values, and companies behind the New Age name.
128
click throughs per month
+6.8%
increase in monthly engagements
+414%
in audience growth
The content became cohesive and professional. The voice was clear. And the brand started showing up the way it should: consistent, confident, and wired for connection.
The Blueprint Plan
Our work with New Age Industrial followed RivalMind’s proven process, designed to build a stronger framework for their brand presence and digital strategy.
Discover: We learned the business, reviewed past content, and identified gaps in voice, visuals, and engagement.
Build: We created a strategy that aligned with their brand, showcased their people and portfolio, and introduced clear calls to action.
Launch: Content rolled out on a consistent schedule, with posts designed to build awareness, encourage exploration, and reinforce their values.
Optimize: We continue to track performance, refine content, and adjust strategy to keep momentum strong and the content pipeline running smoothly.
Missed Connections
Without a clear strategy, New Age Industrial risked more than an empty feed. They could have lost opportunities to attract top talent, missed moments to showcase the companies they support, and stayed invisible to decision-makers who value professionalism and scale.
Their work would continue, but their story would remain in the background. Quiet brands rarely lead the conversation, even when they’re carrying the load.
Instead, they partnered with a team that understood how to bring their story forward. With a strategy built by RivalMind, their voice is clear, their presence is consistent, and their brand now reflects the same strength and professionalism found in their operations.
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