National Moving Services
National Van Lines
National Van Lines has been helping people move for nearly a century, from across the country to around the world. Their name carries weight. Their trucks get the job done. But when it came to social media, their presence didn’t match the power of their reputation.
They came to us with a clear goal: increase brand awareness, generate more leads, and build stronger community engagement. Our role was to guide this legacy moving company toward a digital presence as confident and reliable as the crews behind the wheel.
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cross posting:
Stuck in Park
Before working with RivalMind, National Van Lines was delivering high-quality long-distance and international moving services, but their organic social media feed wasn’t going anywhere.
The brand lacked digital momentum. Without a consistent content schedule or visual identity, the brand felt disconnected from the professionalism they delivered every day. Internally, the team didn’t have time or structure to put content in motion that captured their crews, their culture, or the customer experience. The story was real, but it wasn’t reaching anyone.
For a company that has helped families and businesses relocate for generations, standing still wasn’t an option. They needed a social strategy that could carry weight, build traction, and keep their brand moving forward.
Driving Strategy Forward
Our attention grabbing animations
RivalMind stepped in with a clear plan and a team deeply experienced in turning real-world services into engaging digital content. With roots in brand strategy, design, and data-driven optimization, we knew how to take the wheel and steer the brand in the right direction.
We brought structure to their schedule, clarity to the tone, and consistency across every platform. Posts became intentional, the voice became familiar, and the content began reflecting the same level of care National Van Lines brings to every move.
What started as scattered updates became a steady, professional presence built to earn trust and stay top of mind.
Big Moves, Bigger Impact
National Van Lines' social performance began to move with purpose. Impressions and engagements rose steadily. The engagement rate climbed above industry average benchmarks. Followers increased month over month, reflecting real audience growth and renewed interest in the brand.
Each post became part of the bigger picture, one where potential customers could see the team in action, understand the service, and feel confident from the first scroll.
The content shifted from occasional updates to a branded feed grounded in customer experience, real mover moments, and sharp creative direction. The change wasn’t just visible. It was measurable.
The Route to Results
Every post we create serves a purpose. The strategy behind it is built to align with business goals and move the brand forward.
Discover: We audited past content, reviewed audience behavior, and aligned social efforts with National Van Lines’ brand and lead generation goals.
Build: We created a tailored content calendar that followed seasonal moving patterns, aligned with customer interests, and focused on high-impact service messaging.
Launch: We refreshed the brand voice to feel professional and approachable, paired with visual formats that brought the crews and culture to life. This included animations, carousels, and real job-site imagery.
Optimize: We monitored performance consistently, making adjustments based on audience response, platform trends, and engagement patterns.
Left in the Rearview
If nothing had changed, National Van Lines would still be sitting at the digital curb. A trusted brand with nearly a century of experience would have continued to miss key decision-making moments. Customers looking for a moving partner would scroll past without ever knowing what made them different.
They chose to invest in a team that supports the online journey, and now their feed reflects the same reliability, consistency, and care they deliver with every move.
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