Moving Referrals
NationalExpress Move
National Express Move, a specialized division of the global transport brand, was ready to grow its digital presence, starting with social. As a subsidiary with unique goals and its own brand identity, they needed a partner who could not only take the reins on content creation but also bring clarity, consistency, and creative momentum to their LinkedIn strategy.
Before partnering with RivalMind, National Express Move was working with templated graphics and content that, while on-brand, lacked depth, strategy, and clear conversion points. Their feed wasn’t reflecting the full story of who they were or what made them different. They needed social to do more — to speak, resonate, and convert.
Primary:
cross posting:
Stats that speak for themselves
Since partnering with RivalMind, National Express Move has seen consistent growth in impressions, engagement, and post clicks on LinkedIn. With fresh, brand-aligned content and a steady publishing rhythm, their social media presence is gaining traction with the right audience.
+14.%
increase in impressions
+35.3%
increase in engagement
+68.4%
increase in post clicks
Bringing the Brand to Life Online
From day one, we approached the partnership as an extension of their team, learning their voice, understanding their goals, and crafting a content strategy that brought their story to life. Through custom design, strategic messaging, and a clear content calendar, we helped National Express Move show up online in a way that felt polished, people-first, and aligned with their business development goals.
How we serve them
A Social Presence with Purpose
National Express Move chose our Scale Plan, giving them full access to our creative and strategic capabilities. With that plan in motion, we:
Revamped Design Direction: We left the standard format behind and introduced custom carousel posts, branded animations, and more dynamic layouts that brought energy and movement to their LinkedIn feed.
Refined Content Strategy: We developed messaging that communicated their value clearly, and more importantly, invited conversation. Every post was created with a purpose, whether to inform, build trust, or drive action.
Showed Up Consistently: We managed the calendar, kept up the momentum, and made sure National Express Move showed up week after week with fresh, relevant content.
Creative Consistency That Builds Trust
Without a strategic partner, their feed risked staying stuck in neutral, visually flat, message-light, and disconnected from their brand potential. Stagnant social means missed impressions, low engagement, and a quieter digital footprint in an industry that’s anything but quiet.
Today, National Express Move’s LinkedIn presence feels cohesive, professional, and full of personality. With custom animations, thought-out carousels, and messaging that reflects who they are, they have transformed their social media into a powerful business asset.
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