Property Management Services
Horizon Realty Services
When Horizon Realty & Management approached RivalMind, their goal was unconventional—elevate the personal LinkedIn profile of President Ilija Pod as a strategic branding and lead-generation channel. Prior to our partnership, his feed lacked consistency, visual branding, and compelling calls to action. We stepped in to build a content approach that not only reflected Ilija’s straightforward personality but also established his presence as a thought leader in the property management space.
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The Results
By aligning the tone of voice and visual style with Ilija's no-nonsense personality, we transformed his LinkedIn into a trusted resource for peers, partners, and prospects. Each post now serves a specific purpose—whether it’s educating landlords, demystifying property management, or offering direct insights based on Horizon’s operations. As a result, Horizon has seen increased brand awareness and elevated positioning in the local commercial real estate community.
Our data-driven approach goes beyond the basics
Our content approach focuses on three pillars: education, authenticity, and visibility. We developed a mix of short-form thought pieces, meme-style visuals, industry insights, and behind-the-scenes snapshots. Each piece is crafted to feel like Ilija is speaking directly to his audience -clear, and candid. The use of bold, branded visuals enhances scroll-stopping appeal while maintaining professionalism.
Although RivalMind typically focuses on business accounts, we tailored our services to fit the client’s unique request. We manage Ilija's profile with intentional strategy: planning content weeks in advance, coordinating with his calendar for key updates, and ensuring legal and brand compliance for all posts. Our efforts have helped position him not just as a company leader, but as a visible, influential figure in the industry.
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