Creating a blog optimized for search engines will make your work more accessible to users searching for the specific topic and content you cover. Below are five simple strategies which help ensure your content is easy for your ideal user to find.
Be Selective With Keyword Choices
The best way to choose keywords is to utilize words which naturally fit your content. Use one or two long-tail keywords (three-word phrases) a user would search for when looking for information related to your content. Include one or two target keywords in each blog post. Narrow them down to suit the focus of the post to best optimize your content. Place these strategically in your post in the title, header, body, URL and meta description. This helps your content rank higher in search engine results. Do not over do it. Include a few variations of your keywords in the content, but avoid keyword stuffing. Your content should flow naturally, rather than be choppy due to overuse of keywords.
Take Advantage Of Mobile-Friendly Options
In today’s age of smartphones and tablets, more people are using mobile devices to access search engines. As a result, big search engines list mobile-friendly content at the top of search results. Making the most of mobile options, such as responsive design, for your blog gives you greater visibility. Images are great, but they do not need to be high definition. Lowering the quality of an image can speed up the load time on mobile and decrease your bounce rate.
Carefully Craft Your Meta Description and Image Choices
Use one of your long-tail keyword choices in the meta description that best represents your content. If you can match the keywords in the description with the search, your keywords will be bolded and this can increase your click-through rate. Title the description in a way that grabs the attention of a searcher and be sure it is easy to understand. The description gives the user a glimpse of what to expect on your page. Give them an accurate preview and persuade them you will provide better information.
Use images that have alt tags which are relevant to your content and keywords. Search engines use this information when listing results, making your content even more accessible for people who rely on image results to find content. Easily add alt text to image tags that lack the alt text you need when formatting them into your blog posts.
Add Links To Other Content On Your Site
Add relevant internal links to content on your site that relate to the topic. This encourages visitors to stay on your site longer, and navigating through more of your content. It also makes your blog appear more relevant to search engines, optimizing your content in search results. Some blogging platforms even allow you to search for relevant content within your blog to use for internal links, making it easier to optimize your content.
Keep Topic Tags Unique
If a search engine finds too many similar topic tags in your content, it marks it as less relevant due to duplicate content. It appears as if you recycle the same content on multiple pages. Have between 15 and 25 key tags that are not closely related to each other and tag only your posts to eliminate the appearance of duplicate content.
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