Most Cardio Equipment Companies Neglect to Follow Google’s SEO Guidelines, Forfeiting Website Traffic via Search Engines

PRO-FORM Outperforms Competitors with Solid SEO Methodology and is Most Likely to Rank Highest on Google for Exercise Equipment Queries

CHICAGO, IL: 7 November 2017 – As 89% of consumers begin their buying process with a search engine, the importance of search engine optimization (SEO) for cardio equipment companies cannot be overstated, yet the majority are neglecting Google’s fundamental rules of engagement, forfeiting online visibility and organic lead-generation opportunities, according to the 2017 Cardio Equipment Company SEO Evaluation StudySM released today.

Company Rankings - 2017 Cardio Equipment Company SEO Evaluation Study

PRO-FORM exemplifies a solid SEO methodology, consistently adhering to Google’s guidelines for on-page optimization while driving traffic through unique content creation in the form of keyword-rich blog posts and articles.

“Our data tells the story,” said Megan Helmer, senior SEO strategist at RivalMind. “PRO-FORM is playing by the rules and routinely publishing keyword-targeted content. We see only two red flags—they should address missing meta descriptions and images with missing ALT text.”

3G Cardio, LifeFitness, and NordicTrack rank second, third, and fourth in the study, respectively, and have made notable advances in SEO, but still struggle in several areas, including missing meta descriptions, duplicate H1 heading tags, and large, slow-loading images (over 100 KB).

Missing Meta Descriptions - 2017 Cardio Equipment Company SEO Evaluation StudyEach page must have a meta description that provides a concise, unique summary of that page, which appears in search engine results.

Duplicate H1 Heading Tags - 2017 Cardio Equipment Company SEO Evaluation StudyThe H1 tag displays the most important heading on a page. Indexed by Google, the H1 should be unique, not repeated elsewhere.

Content Strategy

Marketers must frequently publish compelling, search-optimized posts to influence Google, attract new visitors, and inspire backlinking from relevant sources, yet the research reveals a large disparity in this area between cardio equipment companies ranking highest in the study (and on Google) and those at the bottom. Tactically, companies studied must start targeting common consumer keywords, phrases, and questions while including or excluding terms based on search volume, relevancy, and competition.

“Content creation scores are low across the board, and errors are high,” Helmer said. “This study should raise awareness. The vast majority of cardio equipment companies do not appreciate the financial implications of poor SEO.”

Content Creation Score - 2017 Cardio Equipment Company SEO Evaluation StudyPotential visitors want compelling, relevant content, and so does Google. Frequent, well-written posts influence the content score.

About the Study

The 2017 Cardio Equipment Company SEO Evaluation Study examines on-site SEO problems hindering Internet visibility among cardio equipment company websites. The results help marketers compare website performance with competitors while guiding improvements that enhance search engine optimization, which ultimately increases targeted website traffic and the likelihood of conversion. Cardio equipment companies that understand their SEO barriers are better positioned to pursue the performance improvement initiatives that drive targeted website traffic, increase conversions, and maximize sales. This study provides actionable insights with the potential to make an immediate shift in search engine visibility and click-throughs.

About RivalMind

RivalMind, LLC is a leader in SEO insights, advisory services and implementation, laboring tirelessly to increase client visibility through search, social, and mobile. Headquartered in Geneva, Illinois—40 miles west of Chicago—RivalMind helps its customers drive targeted website traffic, growth, and profitability through search engine optimization. The agency also develops strategic websites—calculated, measurable user experiences that attract, engage, influence, and convert visitors into lifelong customers.

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More Information

Request an in-depth analysis, comprehensive data set, and/or a consultation, or learn more about RivalMind SEO Services at RivalMind.com.

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Duplicate Meta Descriptions - 2017 Cardio Equipment Company SEO Evaluation StudyEach page must have a unique meta description that provides a concise summary of that page, which appears in search engine results.

Meta Descriptions Below 70 Characters - 2017 Cardio Equipment Company SEO Evaluation StudyMeta descriptions must be sufficiently descriptive to encourage users to click through from the search engine results page (SERP).

Meta Descriptions Over 156 Characters - 2017 Cardio Equipment Company SEO Evaluation StudyMeta descriptions can be any length, but search engines truncate snippets longer than 156 characters. Write unique, concise descriptions.

Missing Page Titles - 2017 Cardio Equipment Company SEO Evaluation StudyTitle tags are very important, prioritized by search engines and displayed within search results (and on social media) as clickable headlines.

Duplicate Page Titles - 2017 Cardio Equipment Company SEO Evaluation StudyPage titles must be unique per page, not duplicated. Google requires an accurate and concise summary of each page’s content.

Page Titles Below 30 Characters - 2017 Cardio Equipment Company SEO Evaluation StudyPage titles must be sufficiently descriptive to encourage users to click through from search results and social media.

Page Titles Over 65 Characters - 2017 Cardio Equipment Company SEO Evaluation StudyGoogle typically displays the first 55–65 characters of a title tag. Keep your titles under 65 characters (600 pixels) for proper display.

Missing H1 Heading Tags - 2017 Cardio Equipment Company SEO Evaluation StudyThe H1 tag provides users and Google with immediate context. A well-written H1 can reduce bounce—also a Google ranking factor.

Multiple H1 Tags Per Page - 2017 Cardio Equipment Company SEO Evaluation StudyThe H1 tag is found in the HTML code and displays the most important heading on the page. Only one H1 tag should exist per page.

Missing H2 Heading Tags - 2017 Cardio Equipment Company SEO Evaluation StudySearch engines prioritize the text found in header tags over other content and have a top-down hierarchy from H1, H2 to H6.

Images With Missing ALT Text - 2017 Cardio Equipment Company SEO Evaluation StudySearch engines can’t “read” images. Image ALT text (alternative text) provides descriptive copy for search engines and the visually impaired.

Images Over 100 KB - 2017 Cardio Equipment Company SEO Evaluation StudyLarge images take longer to load and create “page weight,” a Google ranking factor. Page weight impacts mobile usability and bounce.

Assets Not Secure by HTTPS - 2017 Cardio Equipment Company SEO Evaluation StudyGoogle rewards sites using HTTPS encryption with a boost in search results. It also provides users with a warranted sense of security.

Pages With No Canonical Tags - 2017 Cardio Equipment Company SEO Evaluation StudyA canonical tag should be present on every page and specifies the source URL (or original page) of the content for search engines.

Pages With Low Word Count - 2017 Cardio Equipment Company SEO Evaluation StudyWell-written, informative content is essential for SEO. “Light” pages are infrequently shared by users or promoted by Google.

Website Speed Test - 2017 Cardio Equipment Company SEO Evaluation StudySite speed (and as a result, page speed) is one of the signals used by Google’s algorithm to rank pages.

 

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