Most Cardio Equipment Companies Neglect to Follow Google’s SEO Guidelines, Forfeiting Website Traffic via Search Engines
PRO-FORM Outperforms Competitors with Solid SEO Methodology and is Most Likely to Rank Highest on Google for Exercise Equipment Queries
CHICAGO, IL: 7 November 2017 – As 89% of consumers begin their buying process with a search engine, the importance of search engine optimization (SEO) for cardio equipment companies cannot be overstated, yet the majority are neglecting Google’s fundamental rules of engagement, forfeiting online visibility and organic lead-generation opportunities, according to the 2017 Cardio Equipment Company SEO Evaluation StudySM released today.
PRO-FORM exemplifies a solid SEO methodology, consistently adhering to Google’s guidelines for on-page optimization while driving traffic through unique content creation in the form of keyword-rich blog posts and articles.
“Our data tells the story,” said Megan Helmer, senior SEO strategist at RivalMind. “PRO-FORM is playing by the rules and routinely publishing keyword-targeted content. We see only two red flags—they should address missing meta descriptions and images with missing ALT text.”
3G Cardio, LifeFitness, and NordicTrack rank second, third, and fourth in the study, respectively, and have made notable advances in SEO, but still struggle in several areas, including missing meta descriptions, duplicate H1 heading tags, and large, slow-loading images (over 100 KB).
Marketers must frequently publish compelling, search-optimized posts to influence Google, attract new visitors, and inspire backlinking from relevant sources, yet the research reveals a large disparity in this area between cardio equipment companies ranking highest in the study (and on Google) and those at the bottom. Tactically, companies studied must start targeting common consumer keywords, phrases, and questions while including or excluding terms based on search volume, relevancy, and competition.
“Content creation scores are low across the board, and errors are high,” Helmer said. “This study should raise awareness. The vast majority of cardio equipment companies do not appreciate the financial implications of poor SEO.”
About the Study
The 2017 Cardio Equipment Company SEO Evaluation Study examines on-site SEO problems hindering Internet visibility among cardio equipment company websites. The results help marketers compare website performance with competitors while guiding improvements that enhance search engine optimization, which ultimately increases targeted website traffic and the likelihood of conversion. Cardio equipment companies that understand their SEO barriers are better positioned to pursue the performance improvement initiatives that drive targeted website traffic, increase conversions, and maximize sales. This study provides actionable insights with the potential to make an immediate shift in search engine visibility and click-throughs.
RivalMind, LLC is a leader in SEO insights, advisory services and implementation, laboring tirelessly to increase client visibility through search, social, and mobile. Headquartered in Geneva, Illinois—40 miles west of Chicago—RivalMind helps its customers drive targeted website traffic, growth, and profitability through search engine optimization. The agency also develops strategic websites—calculated, measurable user experiences that attract, engage, influence, and convert visitors into lifelong customers.