Some marketers believe that any traffic is better than no traffic, but visitors lured to your page under false pretenses are unlikely to stick around, learn more, or make a purchase.
Instead of ranking for keyword strings, content needs to start targeting speech, diction, and regional colloquialisms that may be said but not typed.
[20 Charts] Most cardio equipment companies neglect to follow Google’s SEO guidelines, forfeiting website traffic via search engines. PRO-FORM outperforms competitors with solid SEO methodology and is most likely to rank highest on Google for exercise equipment queries.
Information architecture is the framework of the future, providing a better user experience while keeping consumers, readers, and customers more engaged with brands and businesses.