Part Analyst
Loyal to his team and his go-to brewery
Never says no to a clean dashboard
Thinks in spreadsheets, speaks in plain English
Trusts algorithms, but backs it up with instincts
Lager Loyalist
Thrives on checklists and a cold lager
Quietly competitive, sneakily funny
Most likely to A/B test his fantasy football picks
Random Facts
Once traveled the Amalfi Coast and now politely judges every other coastline
Has a ritual of visiting local craft breweries in every new city
Die-hard Bears and Cubs fan, which means he knows character-building disappointment
Plays guitar like it’s always 2003 (Green Day, Blink 182, Oasis on repeat)
Lives with a chubby black lab named Lola who steals snacks and blames him for it
Author's Skills
Clue Finder → Intent Mapper → Guardian of Relevance → Growth Navigator → Discovery Master
Search Visibility Architect
Growth Navigator
translates search intent into pathways, builds blueprints for organic growth, aligns technical SEO with content
Keyword Storytelling
Guardian of Relevance
transforms keywords into narratives, aligns content with audience needs, turns data into compelling stories
Search Intent Translator
Discovery Master
bridges queries with meaningful content, transforms raw data into actionable insights, deciphers what audiences are truly seeking
Opportunity Forecasting
Guardian of Relevance
identifies emerging keyword opportunities, maps competitive landscapes, guides strategy toward sustainable growth.
Data-Driven Navigator
Craft Guardian
interprets analytics to guide strategy, translates metrics into actionable steps, steers campaigns with evidence-based decisions
Author's Work.
As a Senior Search Manager at RivalMind, Andy leads search strategy across both SEO and paid media channels. He works directly with clients to understand their goals, identify growth opportunities, and build performance-focused campaigns that drive real results. Whether it’s a technical SEO audit, a local search optimization plan, or a high-efficiency Google Ads campaign, Andy brings a clear, data-backed approach to every project.
Behind the scenes, he is also a go-to resource for the team. He offers guidance, shares insights, and helps others sharpen their skills. Andy is known for his ability to break down complex concepts and turn them into actionable strategies, making him a trusted partner for both clients and colleagues.
Author Process.
Andy’s process begins with understanding the client’s business goals. Those goals set the foundation for everything that follows. From there, he digs into the data, analyzing search trends, competitor activity, and current performance to identify what will move the needle most effectively. He is not just looking for quick wins, but for strategies that will drive meaningful and lasting results.
Once he has a clear picture, Andy breaks large projects into manageable steps. He prioritizes based on what aligns most directly with the client’s objectives and resources, building momentum with early wins and staying focused on long-term impact. Checklists, reminders, and careful planning help him stay organized, but he remains flexible when priorities shift.
Every recommendation Andy makes is tied to the bigger picture. For him, strategy is not just about improving performance metrics. It is about helping clients make smart, informed decisions that support their broader business vision.
Author's Full Story.
Andy Francis earned his marketing degree from the University of Missouri and began his career as a marketing coordinator, building a strong foundation in campaign planning and execution. After a few years, he realized he wanted to be more directly involved in shaping strategy and working with clients. That shift led him into agency life, where he gained valuable experience leading digital marketing efforts across a variety of industries.
Looking to continue growing his skillset and take on new challenges, Andy joined RivalMind as a Senior Search Manager. Since then, he has focused on developing impactful SEO and paid search strategies, mentoring team members, and helping clients achieve measurable results. His approach is rooted in curiosity, clarity, and a consistent drive to improve performance through smart, data-informed decisions.
